Caroline and Daniel Jones, owners of Burn Boot Camp in Acworth, Georgia, have been named as one of the 2025 recipients of the brand's Mark of Excellence award. This recognition honors locations that have successfully maintained 600 or more members throughout the qualifying period from June 1, 2024, through May 31, 2025. The Joneses, who have been part of the Burn Boot Camp family for over six years, operate three thriving gyms in Georgia: Acworth, Cartersville, and Kennesaw. Since opening their first location in Kennesaw in 2018, they have expanded their impact, with Acworth launching in August 2022 and Cartersville in February 2024.
“Receiving the Mark of Excellence Award is an incredible honor. Each day, we get to do what we love, supporting our members and creating positive impact right here in our community. This award reflects the passion and dedication our team brings to making a difference,” said Caroline Jones. Burn Boot Camp Acworth now serves over 800 members, focusing not only on fitness but also on building confidence, fostering connections, and creating a ripple effect of positive change throughout Acworth and the surrounding Georgia community. With Burn Boot Camp’s mission spanning 44 states and more than 375 locations, Acworth remains a shining example of how local gyms can transform lives while contributing to a nationwide movement.
The Acworth community celebrated the award during a ceremony held at the gym on September 13. In addition to receiving the award onsite, the Joneses were recognized at Burn Boot Camp’s next awards ceremony. “The Mark of Excellence award allows our brand to honor franchise partners who go above and beyond, and that is Caroline and Daniel,” said Morgan Kline, CEO and co-founder of Burn Boot Camp. “Through their dedication to empowering members and creating meaningful experiences at every location they operate, Caroline and Daniel embody the type of growth and innovation Burn Boot Camp is striving for as we continue to expand and elevate the member experience.”
According to the 2025 Franchise Disclosure Document, Item 19, which reports 2024 unit performance, Burn Boot Camp delivers impressive results for its franchise partners—80% of whom are women. With an average annual revenue of approximately $700K per location, top-performing gyms generating as much as $1.6M, and a systemwide average EBITDA of $114K, Burn offers a proven model for success. The Joneses exemplify the success of multi-unit franchise partners who drive the health and fitness industry with a proven track record of growth and financial success. Built around a franchise partner first revenue model, owners receive corporate support from site selection to grand opening and beyond.
Prime territories are available nationwide, and Burn Boot Camp is seeking driven single- and multi-unit operators. As International Franchise Association VetFran members, Burn Boot Camp offers veteran franchisees a 15% discount on the initial franchise fee. Learn more at burnbootcampfranchise.com.
