TORONTO – Canadian Club has joined the starting lineup as an Official Partner of Canada Soccer and the Canadian Premier League, marking the beginning of a three-year partnership with soccer’s national governing body and its domestic men’s professional league. The announcement comes at a time when the sport is experiencing unprecedented growth in Canada.
For generations, Canadian Club has been a symbol of pride and connection for Canadians. With a history of bringing people together, the brand is stepping onto the field to support the sport’s momentum, celebrating the energy, passion, and identity Canadian soccer inspires as it approaches a monumental moment. Canadian Club will join millions of fans as the exclusive whisky and whisky-based RTD beverage partner of Canada Soccer and the Canadian Premier League through 2027.
“Canadian Club has always stood for the pride and resilience of Canada, and we’re honoured to bring that same energy to Canadian soccer,” said Deepti Gurkar, Senior Director, National Marketing and Global Canadian Brands, Suntory Global Spirits. “This partnership brings Canadian Club into the heart of the action in immersive ways that are uniquely Canadian.”
Canadian Club will support Canada’s international and professional players as the country prepares to take centre stage on home turf next year. Fans will see Canadian Club at Canada Soccer National Team home matches through branded LED signage, on-site activations, sampling at select fanfests and VIP events, and pouring rights at marquee Canada Soccer events in 2026. “We are thrilled to welcome Canadian Club to the Canada Soccer partner family at such a monumental moment for our sport,” said Dominic Martin, Canada Soccer Director, Marketing. “With Canadian Club’s deep connection to Canadian heritage and bold national presence, this partnership will elevate the fan experience in stadiums and communities across the country.”
Canadian Club’s presence will also extend coast to coast through its partnership with the Canadian Premier League. The brand will have a visible presence in stadiums from Halifax, NS to Vancouver Island, BC through signage, matchday sampling, and in-person experiences such as pre-game gatherings and special touches in VIP suites. Canadian Club will activate at marquee events such as the CPL Final and its VIP reception, as well as the CPL Awards. “Canadian Club is a brand that, like soccer, is woven into the fabric of our country,” said Glen Johnson, Executive Vice President, Canadian Premier League and Canadian Soccer Business. “We’re proud to welcome such an iconic Canadian partner to both Canada Soccer and the Canadian Premier League. Together, we’ll elevate the fan experience and create memorable moments that celebrate our shared pride, passion, and identity on home soil and beyond.”
Canadian Club is proud to be part of a defining chapter for soccer in the country, raising a glass to the game and the people behind it as anticipation builds for Canada to share its stage with the world. For more information about Canada Soccer, visit www.canadasoccer.com. For updates on the Canadian Premier League, visit CanPL.ca.
