The Hong Kong Trade Development Council (HKTDC) returned to London Fashion Week with its Fashion Hong Kong runway show, presenting the Autumn/Winter 2026 collections of four innovative local labels. The event, held on 19 February at The Vinyl Factory in Soho, drew over 300 international buyers, media and fashion professionals, supported by the Hong Kong Economic and Trade Office in London.
Designers Angus Tsui (ANGUS TSUI), Bettie Jiang (Bettie Haute Couture), Harrison Wong (HARRISON WONG) and Menu Tsai (selfFab.) showcased a wide spectrum of design expressions, from avant-garde futurism and cultural fusion to zero-waste tailoring and sporty aesthetics. This diversity highlighted the innovation, sustainability and global outlook of Hong Kong's fashion industry. The runway show received overwhelming support from the UK fashion industry, with model Eva Apio, singer CC Clarke, renowned influencer Leo Mandella and celebrated stylist Karine Laudort among attendees. Leading international fashion media, including BBC News, DAZED, Forbes, Vogue Business and Wonderland, also covered the event.
Beyond the runway, a curated display of selected works from the four designers was presented, complemented by creative pieces from "NEXT@Fashion InStyle," an initiative showcasing products from material suppliers worldwide. This initiative is a key highlight of Fashion InStyle, a premier trade platform held annually in Hong Kong in April. The showcased designs illustrate how innovation is sparked through creative use of new materials, exploring the intersection of technology, sustainability and artistry.
Additionally, the HKTDC launched a professional designer showroom in London from 18 to 23 February, featuring the designers' latest Autumn/Winter collections. The showroom provides a platform for international buyers to engage directly with the brands and gain deeper insight into their design philosophies and production details. It also enables designers to test market responses, build business connections and explore collaboration opportunities, strengthening the international development and global reputation of Hong Kong fashion brands.
Since its launch in 2015, Fashion Hong Kong has taken designers to major fashion weeks including New York, London and Tokyo, showcasing the creativity and vibrancy of Hong Kong fashion on the global stage. The return to London Fashion Week in 2026 underscores the strong international potential of Hong Kong design. With over 50 offices globally, the HKTDC continues to connect Hong Kong's design talent with the global creative ecosystem, supporting local brands in expanding their overseas presence and reinforcing Hong Kong's role as a leading fashion hub in Asia.
For more information on Fashion Hong Kong, visit www.fashionhongkong.com and follow on Instagram at @hktdcfashionhk. The HKTDC newsroom is available at http://mediaroom.hktdc.com/en.
