The latest episode of Cheddar TV's Go Fund Yourself continues to draw attention from entrepreneurs and investors by showcasing ventures that combine deeply personal stories with ambitious business models. Episode 8 introduces French With an Attitude and Torques, two companies that turn personal journeys into scalable enterprises.
French With an Attitude is promoting Born in the Wrong Chair, a memoir addressing cultural displacement, late-diagnosed neurodivergence, addiction, and recovery. The book introduces The Three Stages of Awareness: Knowing, Awareness, and Acting. The venture extends beyond publishing through its connection to Neurodivergent With Attitude, a nonprofit creating adaptive fashion, technology, and educational resources. This integration of content, community, and cause appeals to investors seeking measurable social impact. The funding link is https://frenchwithattitude.com/investment-companion.
Torques, founded by licensed clinical social worker Scott Thomas Peterson, reimagines recreational activities as structured wellness tools. Products like Racquet Torques and Torques Toss are linked to a companion app that tracks scores and integrates mindfulness features. The model is underpinned by cognitive behavioral therapy principles, specifically the Thinking, Feeling, Behavior framework. Revenue streams include product sales, app adoption, curriculum licensing, video content via Torques TV, and wellness event activations. The funding link is https://try.torques.tv/reservation.
The episode underscores a growing trend: mission-driven startups gain traction through authenticity and personal narratives. Go Fund Yourself pairs founders with Titans Rory Cutaia, Jayson Waller, and David Meltzer, who provide candid feedback on revenue strategy and brand positioning. For investors and partners, both ventures highlight the potential of resilience translated into market opportunity.
