The Hong Kong Trade Development Council (HKTDC) will stage the Fashion Hong Kong professional showroom in Paris from 24 to 28 June 2026, marking its first collaboration with Hong Kong Air Cargo Terminals Limited (Hactl) as strategic partner. Held during Paris Men’s Fashion Week, the initiative will present Spring/Summer 2027 collections from Hong Kong designer brands at 4 Rue de la Paix in the city's renowned fashion district. The event aims to help local brands expand their international footprint by connecting with global buyers, media, and industry professionals.
Participating brands include Kinks Lab, MARCCH, MATTER MATTERS, Pabe Pabe, and PLOTZ. Notably, MARCCH and MATTER MATTERS will debut collaborative pieces created with acclaimed Paris-based artist Yaz Bukey, showcasing the fusion of Hong Kong design and European creativity. A networking reception on 27 June is expected to attract around 200 industry professionals, creating further opportunities for business collaborations.
This initiative marks the first cross-sector collaboration between HKTDC and Hactl, demonstrating Hong Kong’s unique strength in integrating creative industries with professional services. By combining HKTDC’s international promotional platform with Hactl’s expertise in cargo operations and logistics management, the partnership supports Hong Kong brands in exploring new international opportunities. Amid a growing global emphasis on speed, connectivity, and sustainability in fashion, the collaboration highlights Hong Kong’s innovative approach to integrating creativity, commerce, and professional services.
Through the Fashion Hong Kong event series, HKTDC provides comprehensive, one-stop international promotion support for local designer brands. The programme enables brands to connect with overseas buyers, media, and industry players, widen their brand exposure, and expand into European and global markets. Through exhibitions, business matching, and promotional activities, the platform facilitates direct engagement with international markets, unlocking new business opportunities and solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.
Media representatives are invited to attend the showroom and reception. For more information, visit the photo download page and the HKTDC Newsroom.
