The 'Hong Kong Cinema @ BUSAN 2025' promotional campaign, jointly organized by the Cultural and Creative Industries Development Agency (CCIDA), the Hong Kong Film Development Council (FDC), and the Hong Kong Trade Development Council (HKTDC), concluded successfully on September 23 at the Asian Contents & Film Market (ACFM) in Busan, South Korea. The four-day event featured exhibitions and networking activities aimed at promoting Hong Kong film production and reinforcing Hong Kong's status as an East-meets-West center for international cultural exchange and a regional intellectual property trading hub.
HKTDC Deputy Executive Director Patrick Lau stated, 'We are pleased that the HKTDC co-organised “Hong Kong Cinema@BUSAN2025” this year, teaming up once again with the local film industry to showcase the industry’s vitality and creativity to overseas counterparts. We aim to build an international exchange platform so local filmmakers can engage with their overseas peers, helping them understand the latest global market trends and gain crucial industry information in an ever-changing environment. Through flexible adaptation, filmmakers can explore new realms of innovation.'
The campaign kicked off with 'Hong Kong Night' at the Paradise Hotel Busan on September 19, drawing over 600 industry professionals. The Hong Kong delegation included prominent figures such as producer Sylvia Chang, director Siu-Ping Kung, actress Angela Yuen, and producers Johnny Wang, Terence Choi, Fanny Chong, and Kinnie Cheung. Sylvia Chang received the 'Camellia Award' from the Busan International Film Festival for her outstanding achievements as a female filmmaker.
A Hong Kong Pavilion, funded by CCIDA and the Film Development Fund (FDF), was set up at the ACFM, featuring companies like Cappu Films Limited, Golden Network Asia Limited, Mei Ah Entertainment Group Ltd, One Cool Pictures Limited, and Mandarin Motion Pictures Limited. Other visiting companies included 32cc Limited, Edko Films Limited, Emperor Motion Pictures, Entertaining Power Co. Limited, Golden Scene Company Limited, the Asian Film Awards Academy, and the Industry Office of the Hong Kong International Film Festival Society. The Pavilion showcased Hong Kong films selected for the 30th Busan International Film Festival, including 'The Shadow's Edge,' 'Measure in Love,' and 'Girlfriends.'
During the event, CCIDA signed a memorandum of understanding (MoU) with the Busan Asian Film School to strengthen collaboration in film talent development between Hong Kong and South Korea. Additionally, HKTDC representatives participated in the Asian Film Market Leaders Summit, where Josephine Lam, Section Head of HKTDC’s Entertainment Industry, shared insights from the Hong Kong International Film & TV Market (FILMART), highlighting its role as a primary film market in Asia.
Participating companies expressed satisfaction with the campaign, noting that it successfully showcased Hong Kong's film industry strengths and facilitated increased collaboration and exchange with international counterparts. The event underscores Hong Kong's commitment to fostering global partnerships and nurturing the next generation of film talent.
