Hong Kong Jewellery Shows Attract 80,000 Buyers, Highlight Growing ASEAN and Korean Markets

The twin jewellery shows in Hong Kong drew 80,000 buyers from 150 countries, with significant growth from ASEAN and Korea, underscoring the city's role as a global jewellery hub and revealing industry optimism in these markets.

Bay Area Metrowire Staff
Technology
Hong Kong Jewellery Shows Attract 80,000 Buyers, Highlight Growing ASEAN and Korean Markets

The 42nd Hong Kong International Jewellery Show and the 12th Hong Kong International Diamond, Gem & Pearl Show concluded successfully, attracting approximately 80,000 buyers from 150 countries and regions. Organized by the Hong Kong Trade Development Council (HKTDC) under the “Two Shows, Two Venues” format, the Diamond, Gem & Pearl Show welcomed over 28,000 buyers from 125 countries, while the Jewellery Show drew over 51,000 buyers from 140 countries. Notable growth in buyer attendance was recorded from the Philippines, Korea, Australia, and Switzerland, reinforcing the shows' international appeal.

Jenny Koo, Deputy Executive Director of the HKTDC, stated that the twin shows hosted about 4,000 exhibitors from over 40 countries and regions. Over 30 industry seminars and events were held, covering market trends. Three new pavilions debuted: the Hard Pure Gold Pavilion, Zhushan Turquoise Pavilion, and the Hong Kong Watch Manufacturers Association Pavilion. An on-site survey of 1,509 exhibitors and buyers revealed cautious optimism: 44.3% expect sales to increase in the next one to two years, with 49% expecting stability. Markets with the highest growth potential were identified as Korea (73.2%), ASEAN (71.8%), the Chinese Mainland (68.5%), Taiwan (65.3%), and Australia (64.1%).

The government's budget highlighted plans to strengthen Hong Kong's status as an international gold trading market. The World Gold Council led 10 Chinese Mainland exhibitors in the new Hard Pure Gold Pavilion, which proved a highlight. Regional CEO Roland Wang noted that the show helped Chinese gold manufacturers connect with international buyers, with orders received in the first three days. Focus is on developing markets in Southeast Asia, the Middle East, and India. YueHao Jewellery's Deputy General Manager Sharon Weng emphasized expanding overseas client bases, establishing connections with Malaysia, Singapore, and Thailand. Another exhibitor plans to set up a Hong Kong office for global expansion.

Sales exceeded expectations. Korean exhibitor Soyou connected with buyers from the Chinese Mainland, Africa, and the UK, expecting 30% sales growth. Hong Kong's SimStar Asia Limited secured multi-million-dollar orders from Europe and the US, projecting a 10% annual sales increase. Demand remains robust for high-clarity white diamonds in the 5 to 10-carat range, while rare red and blue diamonds draw keen interest. The Hall of Fame grew by over 40%. Turkish exhibitor Zen Diamond attracted interest from the UK and US on day one.

Designer jewellery is on the rise as younger consumers embrace personalization. Over 50 designer exhibitors participated, including 10 Korean designers. A designer from Korea received new enquiries from Europe, including Poland. The shows hosted three design competitions: the 27th Hong Kong Jewellery Design Competition, the Hong Kong International Fashion Chuk Kam Jewellery Design Competition, and the inaugural International Fei Cui Jewellery Design Competition. Winning pieces were displayed at the venue.

Uzbekistan made its debut at the shows. Fonon Jewelry House showcased gold pieces with Central Asian influences, connecting with buyers from the Chinese Mainland, Malaysia, and the Philippines, expecting sales of approximately USD 50 million. Another Uzbek exhibitor received a USD 35 million order from a Hong Kong buyer. The Uzbekistan delegation signed an MOU with HKTDC and the Hong Kong Jewellery Manufacturers' Association to promote Uzbekistan's jewellery globally.

Buyers sought diverse offerings. Turkish buyer Kasapoglu Jewellery aimed to source new loose diamond suppliers with a budget over USD 900,000. US-based David Abraham & Co found a one-stop destination for certification, repolishing, and gemological equipment, meeting 35 exhibitors in one day. China National Gold Group sourced turquoise and fine jewellery, with a procurement budget of USD 200,000. Latin American buyer Golden Silver Z.L S.A. confirmed silver jewellery orders exceeding USD 1.9 million.

Due to geopolitical situations, some buyers couldn't attend in person. HKTDC provided support including promotional material placement and flight rearrangements. The shows adopted the EXHIBITION+ hybrid format, enabling online business matching via the HKTDC Marketplace App's Click2Match and hktdc.com Sourcing. Over 100 online business matching sessions were facilitated. Additionally, e-commerce partnerships with Taobao Tmall and Douyin involved 10 exhibitors and over 30 influencers, generating over 35 million online impressions and sales exceeding USD 20 million. A Korean influencer sourced nearly USD 700,000 in purchases.

For more information, visit the exhibition websites: Hong Kong International Diamond, Gem & Pearl Show and Hong Kong International Jewellery Show.

Blockchain Registration

QR Code for Blockchain Registration