InPlay Global, the market for live sports performance, and tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced a strategic partnership to develop a new asset class: Sports Performance Securities™. These equity instruments will have value linked to team performance, effectively creating an equity market for sports performance.
The partnership combines InPlay's market model with tZERO's regulated digital securities infrastructure. According to Edwin Johnson, Founder and CEO of InPlay Global, "Sportsbooks allow users to wager on outcomes. Prediction markets allow users to trade probabilities. Yet no equity market exists for sports performance itself. We're changing that."
Alan Konevsky, Chairman and CEO of tZERO, added, "Tokenization, coupled with the right market structure, transforms real-world rights, interests, and economic activity into investable assets. Sports performance represents a compelling and largely untapped frontier."
The announcement comes as InPlay prepares to launch the InPlay Trading Challenge™, a free-to-enter national competition aligned with the 2026 professional and college football seasons. Featuring cash prizes and participants from more than 15 universities, the competition is designed to introduce students and sports fans to sports markets, trading concepts, and financial literacy.
InPlay Global is developing Sports Performance Securities as equity instruments whose value is linked to team performance, combining sports, finance, and technology to allow users to analyze, value, and trade team performance through market-based engagement rather than wagering.
tZERO Group, Inc. and its broker-dealer subsidiaries provide an innovative liquidity platform for private companies and assets, offering institutional-grade solutions for issuers looking to digitize their capital table through blockchain technology. For more information, visit their website.
This partnership marks a significant step toward creating a new category of market participation for sports fans, investors, traders, and institutions. By bridging the gap between sports and finance, InPlay and tZERO aim to bring greater transparency, accessibility, and market participation to the space.
