The International Texas Longhorn Association (ITLA) has announced its 2025 International Championship Show & Convention, scheduled for October 7–12 at The Expo in Glen Rose, Texas. This year’s event marks 35 years since the association’s founding in 1990, highlighting its growth from a small member-driven registry into an international organization with thousands of members. The convention and show aim to celebrate the legacy of the Texas Longhorn breed while showcasing its future through world-class competitions, youth activities, and educational programming.
All events listed at the Expo are free and open to the public, including a silent auction running for the duration of the show. Highlights include non-haltered, futurity, haltered, and youth shows featuring hundreds of entries from across the nation. The Call of the Horns Measuring Contest & Bull Bonanza will spotlight legendary Longhorns, while the Elite Heifer Sale offers premier genetics to buyers. The Longhorn Legacy Live Auction will feature premier items, travel packages, and Western trappings, with Canadian auctioneer Gordon Musgrove calling the bids on Thursday. Educational seminars and vendor exhibits will provide insights and resources for breeders and cattle enthusiasts.
Entertainment includes a concert by Asleep at the Wheel – Riding High Tour at the Texas Amphitheater on October 10, with tickets priced at $38.85 on a first-come, first-serve basis at Ontourtix.com. A Cowboy Poetry Contest will also take place.
Tex Toler, Director of the Glen Rose Convention & Visitor Bureau, commented, “Come celebrate the iconic symbol of Texas and its impact on Texan Culture. With its rich heritage—from the prehistoric dinosaur tracks to the pioneer stories in the County Museum—Glen Rose offers a backdrop that intertwines history, community, and character. The town is proud to host the 2025 International Championship Show & Convention at The Expo at Glen Rose, putting the International Texas Longhorn Association in the spotlight, October 8th - 11th.”
The ITLA invites the public, breeders, and members to attend. For a full schedule, registration details, or media inquiries, visit ITLA.com. The association, headquartered in Glen Rose, Texas, remains dedicated to preserving the heritage and advancing the future of the Texas Longhorn breed through registration services, educational resources, and events that promote the breed’s unique qualities and global appeal.
