The Jason McDonald Consulting Agency has announced the successful completion of its ten-week online course, "Digital Marketing: Social Media, SEO, Content, and Advertising," taught by Dr. Jason McDonald via Stanford Continuing Studies during Summer 2025. The course, which ran from June 24 to August 26, 2025, provided students with a deep dive into critical digital marketing channels, including social media, search engine optimization, content marketing, online advertising, and artificial intelligence. Dr. McDonald noted that the course was designed for modern marketers seeking to sharpen their skills across multiple platforms. The same course will be offered again in January 2026, with enrollment opening at that time.
The course covered five core areas: social media marketing on platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn; SEO encompassing on-page, off-page, and technical strategies; content marketing through storytelling, blogs, podcasts, and ebooks; online advertising including PPC, display ads, and paid social; and AI tools for efficiency and personalization. Students developed an original digital marketing plan integrating tactics across channels. The course utilized recorded lectures, class forums, and live Zoom sessions, a format that will be repeated in the upcoming session.
Dr. Jason McDonald, director of the agency and a recognized authority in digital marketing, holds a Ph.D. from the University of California, Berkeley. He is the author of top-selling books such as the SEO Workbook and Social Media Marketing Workbook, and serves as an expert witness in SEO litigation. Information on his services is available at SEA Experts.
The announcement serves both as a reflection on the successful summer course and a forward-looking notice for the January 2026 offering, emphasizing the ongoing need for comprehensive digital marketing education in a rapidly evolving industry.
