Joanne Gore, President and Chief Strategist of Joanne Gore Communications (JGC), has been awarded two major accolades from the Digital Reference Awards: Best Content Marketing Consultant Agency in Canada and Founder to Watch 2025. These honors recognize Gore's track record of driving measurable business results through honest storytelling, strategic frameworks, and execution-focused content marketing.
Building on this momentum, Gore returns to PRINTING United Expo 2025 to help printers navigate today's evolving landscape. The event takes place October 22–24 at the Orange County Convention Center in Orlando, FL. Gore will serve as a speaker, moderator, and panelist in three key educational sessions focused on driving revenue, embracing accessibility, and turning disruption into opportunity. She has also been added to the inaugural PRINTING United Expo 2025 All-Stars Team, a distinction honoring her industry leadership and ability to connect with audiences.
Gore's sessions confront the rapidly changing realities of today's print landscape, where fear, uncertainty, and doubt (FUD) can stall growth. Her 'Thriving in Chaos' methodology has already made waves across Canada. Following a recent appearance at an Ontario Printing and Imaging Association (OPIA) event, attendees appreciated her direct approach. Heather Black, Founder of Freely Connect Recruitment and Board Member of OPIA, said, 'Joanne spoke at our OPIA event at Graphics Canada, and she delivered exactly what our members needed. Her presentation was practical, insightful, and full of takeaways our printers could apply right away.'
Gore will deliver a solo presentation as part of the Paid Education track on Wednesday, October 22, from 11:00 AM to 11:50 AM in Room S320D. Titled 'Thriving in Chaos: How to Make Money as a Printer in a Digital World,' the session will address how printers can drive revenue by combining digital and physical marketing tactics, enhancing personalization through AI, and aligning messaging with buyer behavior. On Thursday, October 23, she will moderate a panel on 'Accessibility Reality Check: Finding Opportunities in Accessible Personalization' from 12:00 PM to 12:45 PM in Room S320E/F. This panel explores how accessibility is becoming a business differentiator. Later that day, she will participate in the 'Enterprise Print Wrap-up: The Big Takeaways and What to Do Next' from 2:00 PM to 2:45 PM in the same room, an interactive discussion on turning insights into action.
'The conversations I want to have in Orlando are honest and practical,' said Gore. 'We're in a time where people are making decisions out of fear. They're pulling back on marketing when they should be doubling down. These sessions are about facing that fear, leaning into the opportunity, and helping printers thrive, not just survive, in the chaos.'
Attendees can use code GORE25 for free admission to the Expo. A limited number of complimentary education track passes are available through Joanne Gore Communications. For more information and registration details, visit www.printingunited.com.
