Meridianbet, a sports betting and gaming operator and subsidiary of Meridian Holdings Inc. (NASDAQ: MRDN), has launched a fully redesigned digital platform in Malta, its longest-standing regulated market. The release represents the most significant product upgrade to the platform since its initial launch, introducing an AI-powered assistant, early payout mechanics, enhanced odds promotions, and a redesigned casino interface across mobile and desktop.
The new platform aims to improve user experience through artificial intelligence. The AI-powered assistant provides personalized recommendations and real-time support, helping users navigate betting options more efficiently. Additionally, the early payout feature allows bettors to cash out wagers before an event concludes, offering greater flexibility. Bet Boost promotions enhance odds on selected markets, providing potential for higher returns.
This launch follows Meridianbet's acquisition of Fairbet Ltd. in January, expanding its retail network in Malta to 20 storefronts. The company has been operating in Malta since its founding in 2001 and continues to strengthen its presence in the region. With this upgrade, Meridianbet aims to solidify its position in the competitive Maltese market.
Meridian Holdings Inc. (NASDAQ: MRDN), based in Las Vegas, Nevada, is an established B2B and B2C gaming technology company operating across multiple international markets. Its B2C division is represented by Meridianbet Group, a leading online sports betting and gaming operator licensed in multiple jurisdictions across Europe, Africa, and South America. The company's B2B division includes game developer Expanse Studios and iGaming platform GMAG, which develop and distribute proprietary gaming platforms globally.
Other subsidiaries include RKings Competitions, a UK-based raffle ticket business; Mexplay, a regulated online casino in Mexico; and Classics for a Cause, an Australian subscription-based memberships and trade promotion lotteries company. Meridian Holdings' software automatically declines any gaming or redemption requests from within the United States to comply with current U.S. law.
For more information about Meridian Holdings and its subsidiaries, visit www.meridian-holdings.com. To view the full announcement, including downloadable images and bios, click here.
