Naples Soap Company Appoints Carolyn Thielman as Fractional CFO to Drive Growth

Naples Soap Company hired Estée Lauder veteran Carolyn Thielman as fractional CFO to strengthen financial strategy and scale its clean beauty brand across retail, wholesale, and e-commerce channels.

Bay Area Metrowire Staff
Business
Naples Soap Company Appoints Carolyn Thielman as Fractional CFO to Drive Growth

Naples Soap Company, Inc. (OTCQB: NASO), a national omni-channel retailer specializing in clean beauty skin, hair, and wellness products, has appointed Carolyn Thielman, CPA, as its fractional Chief Financial Officer. Thielman brings over 15 years of financial leadership experience from Estée Lauder and a proven track record of scaling beauty and wellness brands. She will oversee financial planning, capital allocation, and cash flow management while guiding growth initiatives across retail, wholesale, and e-commerce channels. The appointment signals the company's strategic focus on operational efficiency and expansion as it builds on its loyal customer base and natural product offerings.

Thielman succeeds longtime CFO Jim Milner, CPA, who is retiring after 12 years of service. Milner will continue to contribute to the company's governance by serving on its Board of Directors. Naples Soap Company emphasized that Thielman's expertise in financial strategy and brand scaling aligns with its goals to strengthen its position in the clean beauty market. The company operates 13 retail locations in Florida and sells products online at www.naplessoap.com, as well as through wholesale partnerships with over 400 boutiques, spas, and retail stores across the United States.

Founded in 2009, Naples Soap Company offers more than 600 premium skin and hair care products made without harsh chemical additives, focusing on natural, nourishing ingredients. The company has built a reputation for sustainability and wellness, catering to consumers seeking trusted bath and body products. The addition of Thielman is expected to enhance capital management and support growth in both physical retail and e-commerce channels. For more information about Naples Soap Company, visit its website at https://www.naplessoap.com.

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