Nephros, Inc. (Nasdaq: NEPH), a water technology company providing filtration solutions to medical and commercial markets, announced the expansion of its strategic focus in the Greater New York City region with the addition of Dana Cunningham as a dedicated regional sales leader.
The Greater New York market represents one of the most densely populated and infrastructure-intensive regions in the United States, with a high concentration of healthcare facilities, aging water systems, and increasing regulatory and operational focus on waterborne pathogen risk. Based on internal estimates, Nephros believes this region represents a $25 million annual addressable opportunity for point-of-use filtration and related services and is a key driver of future growth.
Ms. Cunningham brings more than a decade of experience in sales leadership to the New York City and Long Island region, including roles across telecommunications, healthcare distribution, and insurance services. She was first introduced to Nephros products while supporting healthcare customers with infection prevention initiatives, including Legionella response efforts. “Having seen firsthand how critical water quality is to patient safety and facility operations, I’m excited to join a company whose solutions make a meaningful difference,” Cunningham said.
Nephros’ decision to establish dedicated coverage in the region reflects a targeted strategy to increase penetration in high-value markets where regulatory scrutiny, infrastructure complexity, and risk awareness are converging. “At Nephros, we are intentionally focusing resources on markets where the need for advanced water quality solutions is both immediate and growing,” said Robert Banks, President and CEO of Nephros. “Dana’s deep regional experience positions us to better serve customers and accelerate our growth in this important market.”
With a localized, hands-on approach, Cunningham will focus on expanding relationships with healthcare systems, commercial facilities, and channel partners, supporting customers in proactively managing water quality risks through Nephros’ differentiated filtration solutions. This expansion aligns with Nephros’ broader growth strategy to deliver value through innovative products, responsive service, and deep domain expertise.
For more information about Nephros, visit nephros.com. The latest news and updates are available in the company’s newsroom at https://tinyurl.com/nephnewsroom.
