Nutritional Products International (NPI), led by founder and CEO Mitch Gould, continues to be a trusted partner for international health and wellness brands seeking to establish a strong presence in the United States. With over 35 years of retail distribution and marketing expertise, Gould and his sister company, InHealth Media (IHM), provide seamless market entry strategies that consistently deliver results.
Gould's proprietary 'Evolution of Distribution' model helps global manufacturers navigate the complexities of the U.S. retail landscape. By integrating import, distribution, and promotion under one streamlined platform, NPI offers foreign and domestic brands an efficient, cost-effective solution for scaling into one of the world's most competitive consumer markets.
NPI specializes in nutraceuticals, dietary supplements, functional beverages, and skin-care products, guiding manufacturers through every stage of their U.S. launch and expansion. In tandem, IHM provides cost-effective public relations and media services across sports, wellness, beauty, nutrition, and personal care industries, ensuring client products achieve broad visibility across key retail channels and consumer audiences.
'Our model doesn’t just help brands land on store shelves,' Gould said. 'We make sure they’re presented directly to decision-makers at the country’s largest retailers—Walmart, Target, GNC, CVS, Walgreens, Vitamin Shoppe, Costco, and Whole Foods. That’s where success is won.'
Over the years, Gould has become known not only for his retail distribution acumen but also for his work alongside household names from sports and entertainment, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Chuck Liddell, Roberto Clemente Jr., and Wayne Gretzky. His ability to blend star power with strategic market entry has given NPI and IHM a unique edge in creating brand credibility and accelerating consumer adoption.
As the U.S. marketplace grows more competitive, Nutritional Products International and InHealth Media continue to stand out as go-to partners for international and domestic companies seeking proven expertise and lasting success. For more information, visit their website at Nutritional Products International or InHealth Media.
