OutCast Lures, a custom fishing lure manufacturer based in Holliston, MA, has introduced a line of collector gift sets just in time for the 2025 holiday season. These sets pair two or more of the company's unique fishing lures in attractive presentation boxes, catering to both recreational fishing enthusiasts and collectors of Americana arts. The company operates two distinct brands: the original 'OutCast Lures' for serious ocean and coastal surf fishermen, emphasizing casting distance and swim action, and the newer 'Yellow Star Lures' for smaller profile baits used in freshwater and near-shore light tackle saltwater applications.
All products are made entirely in the company's Holliston workshop by local craftspeople, who handle woodworking, painting, rigging, and packaging. Each lure proudly carries a 'Made in the USA' label, reflecting the company's commitment to domestic manufacturing and living wages. According to Jeff Adams, a partner at OutCast Lures, 'Our products are designed and manufactured in our own local shop, and we have built a reputation for delivering top quality products for recreational anglers in many regions of the US. Anglers appreciate the exacting level of detail we put into every design, and every lure that leaves our shop.'
The lures start with premium grade woods, which are turned, saturation-treated to prevent water damage, primed, hand-painted, and finished with clear coats before rigging and packaging. The new collector gift sets pair multiple lure styles and color schemes in branded presentation boxes. Previously, OutCast has created similar sets for birthdays, graduations, and groomsmen gifts, as well as custom corporate promotions incorporating logos or other features. MSRP for the gift sets ranges from $65.95 to $94.95.
OutCast Lures, founded by Michael Pham in 2016, produces a range of body styles in cedar and other premium woods for species such as Striped Bass, Bluefish, and Albacore, from Maine to the Gulf Coast. The company sells wholesale to tackle stores and directly to consumers through its website, outcastlures.com, and has produced tens of thousands of custom lures since its inception. For dealer locations, visit the company's website.
