TenCate, a global leader in synthetic turf innovation, has launched a national campaign to promote its Pivot Performance Turf, which the company says replicates the feel and performance of natural grass without traditional turf drawbacks. The campaign centers on 'Pivot Field Days,' interactive events where athletic directors, coaches, athletes, architects, and municipal decision-makers can experience the turf firsthand on local sports fields. These events transform fields into 'living labs,' using biometric sensors to capture real-time data on athlete movements, confirming that Pivot delivers natural grass performance.
The first Field Day took place at 3&2 Baseball Club in Lenexa, Kan., where participants tested the turf while a TenCate team member wore biosensors tracking steps, leaps, and turns. Dr. Colin Young, TenCate's Global Director of R&D, stated that the data confirmed Pivot plays like grass. Charlie Beets, League and Tournament Director of 3&2 Baseball Club, called Pivot a 'gamechanger,' noting that the turf still looks new after a year and has helped attract over 3,000 tournament teams annually.
Beyond Field Days, TenCate's campaign includes digital education and national advertising via the Playing for Keeps website. This digital hub offers side-by-side comparisons with conventional turf, product specifications, warranty details, case studies, myth-versus-fact resources, and testimonials. Joe Fields, President and CEO of TenCate Americas, said the site provides athletic directors and coaches with all necessary information to evaluate the technology confidently.
Developed by TenCate's Center for Turf Innovation, Pivot features no performance infill, reducing plastic shedding by up to 99%, no black rubber pellets, up to 50% longer lifespan than conventional systems, higher fiber density for a grass-like surface, a 12-year warranty, and compliance with California Prop 65, FIFA, NCAA, and NFL standards. It is also regionally recyclable. Fields emphasized that Pivot combines the playability of grass with durability and recyclability, redefining expectations for synthetic turf.
TenCate, headquartered in Dalton, Georgia, with operations in the U.S., Netherlands, U.K., and U.A.E., serves customers in over 40 countries. More information is available at www.tencategrass.us.
