The Midwife in Vienna, an Austrian wellness brand founded by practicing midwife Sarah Lares, is underscoring its heritage and sustainable craftsmanship as it expands its presence across the United States. The brand, which offers organic teas, bath blends, and baby skincare essentials, is now available on OneLavi.com and will soon launch on Amazon.com and Walmart.com.
Founded by Sarah Lares, who has nearly 20 years of experience in birth and postpartum care, the brand blends midwifery traditions with European purity standards. Lares developed her formulations while practicing in Vienna, where natural, minimally processed remedies are central to postpartum care. "Vienna shaped everything about how I care for mothers," Lares said. "Our midwifery community values honesty, simplicity, and natural solutions. Our products honor those traditions by using only what is necessary—nothing more."
The brand sources certified organic, food-grade ingredients from Austrian and European farms that practice regenerative cultivation and responsible land stewardship. Herbal ingredients are selected for their roles in postpartum recovery and infant wellness. Baby skincare products are intentionally unscented and free of synthetics, preservatives, and fillers.
All products are crafted in Austria in small batches to ensure freshness, traceability, and quality. This approach allows precise ingredient control, reduces waste, and lowers the environmental footprint. Packaging uses recyclable or biodegradable materials with minimalist design.
"In Austria, sustainability isn't something we talk about—it's something we live," Lares said. "Our products reflect that mindset: respect for the body, for nature, and for future generations."
As The Midwife in Vienna expands into U.S. retail channels, its European-crafted formulations and midwife-guided approach have resonated with parents seeking transparent, high-quality maternal and baby care. "Whether in Vienna or the United States, parents want the same thing: safe, authentic products they can trust," Lares said. "Our mission is to deliver that level of care to families everywhere."
