The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has announced the latest installment of its Milk's Got Game® campaign, featuring Virginia Tech quarterback Kyron Drones and his mother, Olinka. The campaign highlights how family support and the nutritional benefits of real dairy milk help athletes like Drones stay strong, energized, and prepared for competition.
Kyron Drones, who leads the Hokies with grit and composure, credits real dairy milk as a key part of his daily routine, aiding his recovery, focus, and strength through long practices and game-day battles. "Consistency drives everything I do," Drones said. "My mom taught me to stay prepared and never let up. Real dairy milk keeps me fueled and ready to compete."
Olinka Drones has been instrumental in guiding Kyron's growth, instilling discipline, resilience, and determination from early morning workouts to game-day leadership. "Kyron's commitment never wavered," Olinka added. "He gives everything he has to the game, and the nutritional benefits of real dairy milk helps him stay strong, focused, and energized through every season."
The Milk's Got Game® campaign showcases the powerful connection between family, dairy farming, and athletic performance. Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, emphasized the importance of the campaign. "Kyron leads with heart and discipline. He embodies the spirit of Milk's Got Game®, representing athletes who put in the work, lean on family, and rely on the nutritional benefits of real dairy milk to perform at their best." Real dairy milk provides 13 essential nutrients, including high-quality protein, which helps athletes stay fueled and energized on and off the field.
The campaign also honors dairy farmers like Lisa Kegley of Kegley Farms, whose commitment to healthy nutritional habits helps fuel athletic excellence. From early morning practices to championship moments, real dairy milk continues to be a trusted source of nutrition for athletes across the Southeast.
For more information about The Dairy Alliance, visit https://thedairyalliance.com or follow them on Facebook or Instagram @TheDairyAlliance.


