A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has completed its acquisition of Hedia, an Israeli retail media company with fiscal 2025 audited revenue of approximately $20 million. The deal, announced via InvestorWire, combines A2Z Cust2Mate’s AI-powered Smart Cart technology with Hedia’s advertiser relationships, sales organization, and campaign execution capabilities, creating a unified platform for in-store retail media, shopper journey data, and measurement.
The acquisition matters because it positions A2Z Cust2Mate to capture a larger share of the rapidly growing retail media market. By integrating Hedia’s media inventory and advertiser demand with its smart cart touchpoints, the company can offer brands and retailers a seamless way to engage shoppers at the point of decision. Hedia will continue operating under its existing brand, with Meron Gal as CEO and Ofer Gal as chairman, ensuring continuity for advertisers and retail partners.
Financially, A2Z Cust2Mate paid approximately $8.4 million in cash and issued 833,333 restricted common shares at closing. About $7 million of the cash consideration is expected to be funded through a commercial bank term loan, and sellers may receive up to approximately $6.7 million in additional performance-based cash consideration tied to 2027 and 2028 targets. Based on Hedia’s historical results, A2Z estimates the acquisition would have contributed approximately $2.3 million in annual adjusted EBITDA, a modest but meaningful boost that could scale as retail media revenues grow.
The strategic rationale is clear: physical stores are becoming media channels, and A2Z Cust2Mate’s connected in-store commerce platform—centered on its AI-powered Smart Cart—creates a continuous digital connection with shoppers. By adding Hedia’s retail media capabilities, the company can monetize the physical store more effectively, measure impact closer to the point of purchase, and help retailers and brands drive incremental revenue. This move also strengthens A2Z Cust2Mate’s data and intelligence offering, capturing real-time shopper behavior that can inform targeted advertising and personalized experiences.
For investors, the acquisition signals A2Z Cust2Mate’s commitment to building an enterprise-scale platform that combines hardware, software, AI, and commercial capabilities. The company works with retailers, brands, and partners across multiple markets, and the addition of Hedia’s sales force and advertiser relationships could accelerate adoption of its smart cart technology. As retail media continues to grow, A2Z Cust2Mate is positioning itself as an end-to-end solution for in-store engagement and monetization.
To view the full press release, visit https://ibn.fm/oQnFb. For more information about A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), visit its client page at A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ). The latest news and updates relating to AZ are available in the company’s newsroom. InvestorWire, a specialized communications platform, distributed this announcement as part of its wire-grade press release syndication services. InvestorWire is one of 75+ brands within the Dynamic Brand Portfolio @ IBN, which provides access to a vast network of wire solutions, article and editorial syndication to 5,000+ outlets, enhanced press release enhancement, social media distribution, and a full array of tailored corporate communications solutions. Please see full terms of use and disclaimers on the InvestorWire website applicable to all content provided by IW, wherever published or re-published: https://www.InvestorWire.com/Disclaimer.
