Accurate Franchising Inc., a franchise development consulting firm based in West Palm Beach, Florida, hosted its annual Franchise Forward Conference from June 24 to 26, 2026. The event gathered more than 20 franchisor clients for three days focused on education, collaboration, and strategic planning designed to help franchisors achieve long-term success.
The conference covered key areas including franchise sales, scalable operations, marketing, leadership, franchise resales, and emerging tools shaping the future of franchising. Attendees heard from experienced franchise executives and industry experts who shared practical insights and proven best practices.
Notable speakers included Ray Titus, Chairman and CEO of United Franchise Group, who spoke on building a franchisor legacy; Austin Titus, President of Accurate Franchising, who presented on vision for growth and the state of franchising; Michael White, Chief Development Officer at United Franchise Group, who addressed franchise sales; Brady Lee, Chief Operating Officer, on franchise resales; Christina Parsons, Chief Marketing Officer, on digital marketing; and Jim Butler, Vice President of International Development, on international development.
“Our clients stepped away from their day-to-day operations to spend three days at our headquarters immersed in the strategies, insights, and best practices that drive franchise success,” said Austin Titus. “Hearing directly from experienced franchise leaders and industry experts provided attendees with actionable ideas they can implement both immediately and in the long term.”
In addition to presentations, the conference featured interactive roundtable discussions, networking opportunities, and a vendor tradeshow. These elements allowed franchisors to apply strategies within their own organizations and connect with peers and industry partners.
As part of the United Franchise Group (UFG) family of affiliated brands and consultants, Accurate Franchising clients benefit from the expertise of a global franchise organization with over four decades of industry experience. Accurate Franchising has supported more than 800 brands in their franchise development journeys, leveraging its deep understanding of what franchisors need to succeed.
The conference underscores the importance of ongoing education and strategic alignment for franchisors aiming to scale their businesses. By focusing on both immediate and long-term growth strategies, Accurate Franchising reinforces its commitment to helping clients build world-class, award-winning franchise systems.
