AgeReverse, a Canadian longevity company focused on healthy aging and cellular vitality, has launched a new branded online store, AgeReverseLongevity.com, designed to give U.S. consumers direct access to its growing range of science-driven healthy aging products. The move represents more than a new sales channel; it signals the company's intent to build a direct relationship with American consumers and to control how its science-first message is presented.
The launch complements AgeReverse's recent retail availability through Amazon and One Lavi. Unlike third-party retail channels, the new online store brings AgeReverse products, educational information and the company's broader approach to longevity together in one dedicated destination. That distinction matters because it allows the company to present its products alongside the scientific framework that underpins them, rather than as isolated items on a marketplace shelf.
"Launching our own online store is an important milestone because it gives us a direct connection with consumers who want to learn more about healthy aging and the science behind our products," said Kubi Turkmen, Founder and CEO of AgeReverse. "We want to make it easier for people to explore our approach, understand the products we are developing and make informed decisions about their wellness routines."
The new website introduces consumers to AgeReverse's science-first philosophy, which centers on the 12 Hallmarks of Aging, a scientific framework describing interconnected biological processes associated with aging. The store currently features three purchasing options: RESURGE, the company's flagship 90-capsule longevity formulation designed around the 12 Hallmarks of Aging and combining multiple ingredients into a simplified three-capsule daily regimen; the BioAge Test, a biological age testing option intended to help consumers explore how biological age differs from chronological age; and a combined six-month package that includes six bottles of RESURGE and two BioAge Tests.
The direct-to-consumer model also gives AgeReverse a platform to explain its formulation choices. RESURGE includes ingredients such as NMN, Resveratrol, Quercetin, Fisetin, CoQ10, Astragalus Extract, Hyaluronic Acid, Aronia Extract and Noni Berry. It is manufactured in GMP-certified facilities in Ontario, Canada, and is registered as a Natural Health Product with Health Canada under NPN 80130202. Beyond RESURGE and biological age testing, AgeReverse is developing additional products intended to complement its approach to healthy aging, including daily skincare products, professional mesotherapy formulations and non-invasive aesthetic technologies.
"Our vision is to build a complete range of healthy aging solutions that work together," Turkmen added. "The new online store gives us a place to bring that vision to life, beginning with RESURGE and biological age testing while introducing consumers to the broader direction of the AgeReverse brand."
The launch follows several recent milestones for the company, including the introduction of RESURGE on Amazon, its expansion onto OneLavi.com and participation in the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida. Together, these developments reflect AgeReverse's strategy to build consumer awareness, expand retail access and establish a long-term presence in the United States. For a company still building its U.S. footprint, owning a direct channel could prove critical for customer education, brand loyalty and data collection as it broadens its product lineup.
