Europe’s AI market is poised for explosive growth, with spending projected to reach USD 144 billion by 2028, according to IDC. To help channel partners capture this opportunity, ALSO has positioned itself as a trusted AI marketplace for the European channel. The offering includes a curated catalog of agentic AI building blocks from leading vendors, combining proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity, vertical AI applications, and partner enablement into a scalable recurring-revenue platform. It also incorporates AI solutions successfully deployed within ALSO’s own operations, allowing partners and customers to benefit from proven real-world use cases.
To accelerate adoption, the company is launching its AI Elite Partner Program, designed to equip more than 140,000 resellers across more than 30 European countries with the capabilities to turn AI demand into practical customer solutions. Building on this foundation, ALSO has already delivered more than 1,000 training sessions and trained over 30,000 participants. Full platform functionality is scheduled to go live by August 2026.
As companies move from experimenting with AI to deploying AI agents that act within business processes, four questions become critical: execution quality (ensuring reliable outcomes and governance), cost control (managing usage and compute economics), data access (which data agents can access and under what policies), and deployment model (whether AI workloads should run locally or in the cloud). ALSO’s approach is designed to help partners answer these questions and enable tailored solutions for individual customer requirements. Sensitive and routine tasks can run locally on the customer’s own device or infrastructure, while tasks requiring external AI can be routed to the cloud. This helps customers protect confidential data, manage cost, and deploy AI agents with the appropriate balance of performance, security, and control.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG (SIX: ALSN), stated: "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes."
With the AI Elite Partner Program, ALSO aims to empower resellers to address the complexities of agentic AI deployment. The program provides access to a curated marketplace of AI solutions, training, and support, enabling partners to build recurring revenue streams. By leveraging ALSO's own internal AI deployments, partners can offer customers proven solutions that have been tested in real-world environments. The focus on local versus cloud deployment gives customers flexibility to manage sensitive data on-premises while leveraging cloud AI for less critical tasks.
The launch of this program comes at a critical time as European businesses seek to harness AI for competitive advantage. With IDC forecasting significant growth in AI spending, the channel is well-positioned to drive adoption. ALSO’s extensive network of resellers across 31 European countries provides a ready-made distribution channel for AI solutions. The company’s ecosystem includes more than 800 vendors and 1,680 product categories, offering a comprehensive range of hardware, software, and services.
For more information about ALSO and its AI initiatives, visit also.com. Information about the Droege Group, ALSO’s main shareholder, is available at droege-group.com.
