Greene Concepts Inc. (OTCID: INKW) announced that its Be Water brand, an American artesian spring water sourced from the Blue Ridge Mountains, will be included in this year's exclusive "Everyone Wins" Nominee Gift Bags. Produced by Distinctive Assets, the gift bags are distributed to nominees during Hollywood's biggest night, though they are not affiliated with the Academy of Motion Picture Arts and Sciences or the Oscars.
The inclusion introduces Be Water to a high-profile audience of actors, directors, and industry creators. Unlike many premium waters that rely on heavy purification and reconstruction, Be Water emphasizes its natural formation. The water is sourced from a deep artesian aquifer beneath North Carolina's Blue Ridge Mountains, where it rises naturally under pressure and travels through ancient crystalline bedrock before reaching the surface. This natural journey, according to the company, shapes the water's balance and character long before bottling.
"Be Water is built around protecting the source, not engineering the product," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "We withdraw only replenishable volumes so the aquifer remains viable for future generations. The quality comes from geology — our job is stewardship."
As the water moves through dense bedrock fractures, it absorbs naturally occurring minerals, including calcium, magnesium, and silica. Once at the surface, it undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away. The brand's approach includes responsible aquifer stewardship, BPA-free packaging using a durable 22-gram bottle, and accessible pricing for everyday hydration.
Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full control from aquifer to bottle. The presence in celebrity gift bags reflects a broader shift in consumer interest toward origin transparency, where how a product exists matters as much as how it tastes. Be Water is available through select national retailers, including select Walmart locations, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway.
Greene Concepts Inc. operates a 60,000-square-foot bottling facility providing private-label and co-packing services for select beverage partners. The company's flagship product is Be Water, a premium artesian bottled water that supports total body health and wellness, ethically sourced from spring and artesian wells fed by a natural aquifer beneath the Blue Ridge Mountains.
