Ceres Holographics and Eastman, long-term innovation partners in advanced automotive display solutions, today announced they will demonstrate the latest evolution of their transparent in-plane display solution at the Beijing International Automotive Exhibition, taking place from April 23 to May 4, 2026 (public exhibition: April 24 to May 3).
The showcase features the world’s largest in‑plane display with multiple Holographic Optical Elements (HOEs) integrated into a single film laminated into an OEM‑approved windshield, signaling the technology’s maturity and readiness for real‑world deployment. Powered by Ceres’ Holoflekt® manufacturing platform and Eastman’s Saflex™ PVB interlayer, the windshield‑embedded system uses compact LED projectors to deliver ultra‑bright, full‑color, non‑obstructive content.
This demonstration underscores the potential for transparent displays to transform the driving experience by providing critical information—such as navigation, speed, and alerts—directly within the driver’s line of sight without obstructing the view of the road. The technology could also enable new forms of in-car entertainment and augmented reality applications for passengers.
The partnership between Ceres Holographics and Eastman combines Ceres’ expertise in holographic optics with Eastman’s advanced interlayer materials, resulting in a durable, high-performance solution that meets automotive safety and quality standards. The ability to integrate multiple HOEs into a single film allows for a larger and more complex display area, which could be a key differentiator for automakers seeking to offer advanced head-up displays (HUDs) in their vehicles.
The Beijing International Automotive Exhibition is a major global auto show, and this demonstration positions the companies at the forefront of the rapidly evolving automotive display market. As electric and autonomous vehicles increasingly rely on digital interfaces, transparent displays offer a way to provide information without cluttering the cabin with screens. The technology also has potential applications beyond automotive, including aerospace, retail, and architectural windows.
For more information about the companies and their technologies, visit Eastman's Saflex website and Ceres Holographics' official site.
