Chuck Pisciotta, a former Bell Labs innovator, AT&T executive, and global enterprise sales leader, has announced the launch of ITS WHO YOU KNOW, an exclusive three-day immersive workshop designed for senior sales professionals responsible for winning and expanding complex, multinational enterprise opportunities. The session will be held February 16-18 in Vero Beach, Florida, and is limited to 10 participants to ensure a highly interactive learning environment. Tuition is $3,000 per attendee.
The workshop matters because it addresses a critical gap in traditional sales training: the relationship-building capabilities that drive success in complex buying environments. Unlike conventional programs that focus on tactics or product knowledge, ITS WHO YOU KNOW emphasizes expanding influence, strengthening executive-level credibility, navigating organizational complexity, and cultivating trusted relationships that create sustained business growth. Developed through decades of experience leading high-value business initiatives, the program is rooted in a simple but powerful principle: opportunity follows relationships, and relationships compound over time.
Originally created by Pisciotta as a corporate development program and later adopted by global organizations, the workshop translates that philosophy into a practical framework for professionals operating at the highest levels of enterprise sales and business development. The program is designed for global account executives, enterprise account executives, strategic account executives, enterprise sales representatives, and other senior professionals responsible for long-cycle, high-value enterprise opportunities.
Pisciotta began his career at Bell Labs during a transformative period in the development of modern communications technologies. He later helped launch AT&T Data Security Services and went on to build a distinguished career spanning software, professional services, global sales leadership, marketing, mergers and acquisitions, corporate development, and strategic business development. Today, he operates under the Peak Performance brand, advising professionals and organizations on relationship-driven business growth.
"Throughout my career, I've seen that technical expertise and product knowledge matter, but relationships are what ultimately create opportunity," said Pisciotta. "Trust opens doors, credibility creates momentum, and strong professional networks generate value for years to come."
ITS WHO YOU KNOW reflects that conviction, providing participants with a proven approach to building the relationships that influence major enterprise decisions and drive long-term business success. The implications of this announcement extend beyond a single workshop: as enterprise sales cycles grow longer and buying committees more complex, the ability to forge executive-level trust becomes a competitive differentiator. By limiting the session to 10 participants, Pisciotta ensures a highly interactive learning environment where senior professionals can practice real-world application and leave with actionable strategies to expand their influence and protect recurring revenue.
Peak Performance is a U.S.-based advisory firm that parachutes into multinational corporations to unlock high-stakes enterprise sales opportunities. The firm helps sales executives gain early access to ultimate decision-makers and protect recurring revenue by stabilizing troubled accounts at risk of switching vendors. Pisciotta also serves on the advisory boards of select companies. He is currently accepting inquiries for the February Vero Beach session.
