Chuck Pisciotta is transitioning his ITS WHO YOU KNOW workshop from a three-day group format to one-on-one online video calls, responding to what he describes as overwhelming interest in the program. The new format aims to help enterprise sales professionals tackle persistent challenges in building relationships, gaining access to decision-makers, and growing strategic accounts. The shift reflects a broader recognition that personalized coaching may be more effective than group sessions for developing the nuanced skills required in high-stakes enterprise sales.
The individual program begins with a 30-minute video call for $100. During this introductory session, Pisciotta will learn about the participant's specific challenges and discuss strategies tailored to their needs. Follow-up video sessions are one hour and cost $150 each, or $650 for a package of five sessions. Those interested can Click to register for an introductory video call. This pricing structure offers flexibility for professionals at various stages of their careers, from those just beginning to build their networks to seasoned executives looking to refine their approach.
Pisciotta developed ITS WHO YOU KNOW from decades of experience leading high-value business initiatives and enterprise sales. Its central principle is that opportunity follows relationships—and that trusted professional relationships can create lasting business value. This philosophy challenges the notion that technical expertise alone drives success in enterprise sales, emphasizing instead the human connections that open doors and sustain long-term business growth.
Pisciotta began his career at Bell Labs during a transformative period in modern communications. He later helped launch AT&T Data Security Services and built a career spanning software, professional services, global sales leadership, marketing, mergers and acquisitions, corporate development, and strategic business development. He currently operates under the Peak Performance brand, advising professionals and organizations on relationship-driven business growth. His diverse background gives him a unique perspective on how relationships function across different industries and business contexts.
"Throughout my career, I've seen that technical expertise and product knowledge matter, but relationships are what ultimately create opportunity," said Pisciotta. "Trust opens doors, credibility creates momentum, and strong professional networks generate value for years to come." This insight is particularly relevant in today's enterprise sales environment, where decision-makers are often inundated with pitches and rely heavily on trusted referrals and established connections.
The move to one-on-one sessions underscores a growing demand for personalized professional development in the sales industry. Group workshops, while valuable for networking and broad skill-building, may not address the specific relationship challenges individual salespeople face. By offering tailored video calls, Pisciotta can focus on each participant's unique situation, providing actionable advice that can be immediately applied. This approach also allows for follow-up sessions that build on previous discussions, creating a continuous learning process rather than a one-time event.
Pisciotta also offers conference speaking and advisory services. His advisory work with multinational corporations focuses on unlocking high-stakes enterprise sales opportunities, helping sales executives gain early access to decision-makers, and protecting recurring revenue by stabilizing at-risk accounts. He also serves on the advisory boards of select companies. This combination of hands-on coaching and high-level advisory work positions him as a valuable resource for organizations seeking to strengthen their sales pipelines and customer relationships.
The shift to one-on-one online video calls also reflects broader trends in professional services, where remote delivery has become more accepted and even preferred for its convenience and accessibility. Participants can engage from anywhere, eliminating travel time and costs associated with in-person workshops. This could make the program more accessible to a wider range of professionals, including those in different time zones or with demanding schedules.
For enterprise sales professionals, the implications are significant. In a field where relationships often determine success, having a structured, expert-guided approach to building and leveraging those relationships could provide a competitive edge. Pisciotta's program offers a framework for understanding how to identify, cultivate, and maintain the connections that lead to sales opportunities. As businesses continue to navigate complex buying processes and longer sales cycles, the ability to build trust and gain access to key decision-makers becomes even more critical.
