CI Web Group, a digital marketing agency serving home service contractors, has announced a vendor partnership with SF&P Advisors, a national authority in mergers and acquisitions for the home services sector. The collaboration aims to provide contractors with direct access to specialized expertise in business valuation, exit strategy planning, and deal execution, empowering them to scale, prepare, and successfully sell their businesses from a position of strength.
SF&P Advisors brings over two decades of M&A experience and a track record of closing more than 435 deals, facilitating $3.7 billion in revenue. The firm uses data-driven valuations, expert negotiation tactics, and a reliable transaction process to guide contractors through high-value exits. Contractors can connect with SF&P Advisors via CI Web Group's Vendor Marketplace, which features a curated network of service providers supporting business growth.
"Contractors dedicate many years to building robust, profitable businesses," said Jennifer Bagley, CEO of CI Web Group. "Our partnership with SF&P Advisors provides them with a clear and trustworthy pathway to convert that hard-earned value into a successful, high-value exit."
The partnership offers several key benefits: precise, industry-specific valuations based on over 20 years of M&A expertise; professional deal strategy and negotiation assistance for private equity and strategic buyer transactions; an organized exit process that can be completed in as little as six to eight months; and data-driven preparation that identifies and enhances critical value drivers affecting sale price.
CI Web Group assists contractors in boosting business value through cutting-edge marketing systems, AI-enhanced websites, and operational automation. SF&P Advisors then helps realize that value through a structured sales process, ensuring contractors sell at a premium. "We don't merely help owners sell. We prepare them to maximize the value of their life's work," remarked Gregg Schonhorn, Senior Advisor at SF&P Advisors. "With CI Web Group driving digital growth and our team managing the exit strategy, contractors can achieve a premium price and select the right buyer."
This partnership connects digital growth with high-value exits, offering contractors a comprehensive approach to building and monetizing their businesses. For more information, visit CI Web Group's website.


