CleverTap, the all-in-one customer engagement platform, announced today that it has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. The evaluation assessed the company's completeness of vision and ability to execute, with CleverTap's recognition underscoring its progress alongside a growing ecosystem of brands and partners dedicated to delivering relevant and effective personalization.
CleverTap's approach to hyper-personalization is built around agentic AI capabilities from CleverAI™, designed to deliver an 'Experience of One' through 1:1 engagement at scale. The CleverAI™ Decisioning Engine interprets customer intent, enabling brands to connect customers with the right message on the right channel at the right moment. Combined with a comprehensive suite of personalization capabilities, these features help brands drive measurable outcomes, including up to 35% higher conversion rates across key use cases in industries such as financial services, retail, ecommerce, media, and telecom.
'We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI™,' said Anand Jain, Co-founder and Chief Marketing Officer of CleverTap. 'We continue to innovate while we execute on our product roadmap. With CleverAI™, we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry.'
CleverTap's platform integrates AI-powered segmentation, personalization, experimentation, journey orchestration, and deep analytics, seamlessly connecting with over 100 leading martech solutions. The company serves brands such as TD Bank, Burger King, Paytm, Levi’s, IKEA, Decathlon, Vodafone, Domino’s, Jio, Carousell, Banco Azteca, Zomato, StockX, and Emirates NBD. Backed by investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has a global presence across the US, Europe, the Middle East, Latin America, and Asia.
A complimentary copy of the Magic Quadrant report is available here to learn more about CleverTap’s strengths and cautions. Gartner does not endorse any vendor depicted in its publications. (Gartner, 'Magic Quadrant for Personalization Engines,' by Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 3 February 2026.)
