Consultwebs, a digital marketing agency based in Raleigh, North Carolina, has announced that it will offer a $50 stipend and a half day of paid time off to all U.S.-based employees who receive a mammogram in 2026. The initiative, part of the #EmployersThinkPink campaign during Breast Cancer Awareness Month, is a collaboration with longtime client Davis, Saperstein & Salomon, P.C. By providing tangible incentives, Consultwebs aims to remove barriers that might prevent employees from prioritizing their breast health.
The importance of such measures is underscored by the prevalence of breast cancer. According to Susan G. Komen, an estimated 321,910 women and 2,670 men in the United States will be diagnosed with invasive breast cancer in 2026. The American Cancer Society reports that 1 in 8 women will be diagnosed with breast cancer during their lifetimes. These statistics highlight the critical need for routine screenings, as early detection significantly improves outcomes.
Mortality rates have declined substantially due to advances in treatment and early detection. Susan G. Komen notes that the breast cancer mortality rate among U.S. women decreased by 44 percent from 1989 to 2024. However, men can also develop breast cancer and are often diagnosed at later stages, making awareness and screening crucial for all. Consultwebs' initiative encourages employees to discuss appropriate screening with their healthcare providers, potentially saving lives through timely intervention.
The #EmployersThinkPink campaign originated with Davis, Saperstein & Salomon, P.C., a law firm that created it after a case manager was diagnosed with breast cancer. Early detection saved her life, prompting the firm to offer time off for mammograms as a benefit. Consultwebs, which provides SEO for law firms and other marketing services, was inspired to follow suit. Magnus Simonarson, president of Consultwebs, stated, "Taking care of our employees means giving them time to take care of themselves. Our goal with this initiative is to prioritize their breast health and raise awareness about the importance of routine screenings for early detection."
This move matters beyond Consultwebs' own workforce. It sets an example for other employers to consider similar policies, potentially increasing screening rates and reducing late-stage diagnoses. The partnership between Consultwebs and Davis, Saperstein & Salomon demonstrates how business relationships can drive positive social impact. As Simonarson noted, "Our relationship with Davis, Saperstein & Salomon has always been about more than marketing. Their Think Pink initiative is a great example of how our partnership continues to inspire us in ways that go well beyond the work we do together."
By offering paid time off and a stipend, Consultwebs addresses common obstacles such as lost wages and time constraints. This practical support could lead to higher participation in screenings, ultimately saving lives. The initiative also raises awareness internally and externally, fostering a culture of health and proactive care. In a climate where employee well-being is increasingly valued, such actions can enhance morale and loyalty while contributing to public health goals.
