Cvent, a leading provider of meetings, events, and hospitality technology, has been named the winner in the Best Event Platform category at the 2025 Digiday Technology Awards. The award recognizes Cvent's role in advancing marketing performance through its innovative event marketing and management platform, which includes AI-driven attendee engagement tools, analytics solutions, and industry intelligence.
The Digiday Technology Awards celebrate technology companies that leverage AI and automation to deliver personalized experiences, precise targeting, and measurable marketing performance. This year, Cvent joined other winners such as The Walt Disney Company, Grammarly, and Intuit Mailchimp. The introduction of the Best Event Platform category highlights the growing significance of event technology in marketing tech stacks.
As organizations increasingly prioritize face-to-face experiences, they rely on technology platforms that elevate attendee engagement and improve event ROI. Cvent's nomination was supported by a case study featuring the University of Southern California (USC), demonstrating how strategic event technology fosters global engagement and measurable outcomes.
“We’re honored to be recognized as the ‘Best Event Platform’ by Digiday for our work with USC as we help organizations embrace the shift toward data-driven, AI-powered event-led-growth strategies that prioritize impact over impression,” said Kate Hammitt, Vice President of Marketing at Cvent. “USC’s ability to connect with students globally, through personalized engagement and seamless experiences, demonstrates Cvent’s commitment to empowering marketers with innovative solutions in a rapidly changing landscape. For today’s marketers, these results underscore the strategic value of live events as a channel for building community, enhancing ROI, and delivering tailored experiences at scale.”
This accolade reflects Cvent's approach of integrating event and marketing technology to drive measurable results. In an era where marketing excellence is tied to data and insights from each event, the award underscores Cvent's leadership in providing best-in-class solutions that help marketers achieve their goals.
