D1 Training, a premier athletic fitness brand known for its sports-science backed training regimen, has expanded into Forsyth County with a new location at 2569 Peachtree Pkwy. The facility offers group fitness programs based on five core tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Certified trainers lead sessions for all ages, from children to adults, aiming to help individuals achieve their sport and fitness goals.
The new franchise is owned by Adam and Mindy Pure, parents of four active children who are deeply involved in sports. For the Pures, opening D1 Training was a lifestyle choice rooted in family, community, and a commitment to helping young athletes grow stronger and more confident. Adam Pure, who previously operated a 24/7 answering service in Georgia for over 20 years, emphasizes team culture and purpose-driven organization, aligning closely with D1 Training’s core values. Mindy Pure, with a background in retail and community service as a preschool teacher and volunteer, brings energy and compassion to youth development.
D1 Training offers four age-based programs: Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18), and D1 Adult. Each program incorporates the five athletic-based tenets into structured workouts. Additionally, the facility provides group, semi-private, and one-on-one training options with world-class coaches. The goal is to train athletes dedicated to their sport or fitness goals, regardless of age or background.
The brand has a strong network of franchisees, including professional athletes like Kylie Fitts and Jordan Gay, as well as partners such as NBA star Chris Paul and Heisman Trophy winner Tim Tebow. Dan Murphy, Chief Operating Officer of D1 Training, expressed confidence in the Pures' ability to bring the D1 experience to the Cumming and Suwanee area, highlighting the brand's unique fitness approach built around individual goals.
With more than 100 performance centers open and over 100 additional locations in development, D1 Training is strategically expanding through franchising. The brand seeks financially qualified business builders, former athletes, and entrepreneurs passionate about fitness and youth sports to make a positive community impact. For more information on D1 Training South Forsyth, visit their website or call (470) 330-8893.
