Decile, an advanced analytics platform, today announced the launch of Luma AI, a conversational AI analyst designed specifically for ecommerce brands. Luma aims to transform how businesses understand performance, uncover opportunities, and act on insights by combining ecommerce expertise with a trusted data foundation.
Unlike traditional analytics tools that present static charts and generic metrics, Luma delivers the 'why' behind performance shifts. It interprets results, identifies causes, and recommends next steps, connecting data points into a clear narrative. According to Decile, this enables faster and smarter decision-making across teams.
Key benefits of Luma include ecommerce specialization, fast and current insights, actionable intelligence, and transparency. Built on Decile’s proprietary ecommerce data model, Luma is purpose-built for how brands sell, market, and retain customers. It generates and conducts brand-specific, multi-step analyses of real-time data in seconds, prompted by plain language inquiries—a task that would normally take human teams days or weeks. Luma explains why something happened and what to do next, creating data-driven stories that guide decisions. Every result includes visible reasoning and data context, building trust in every answer.
“Brands have a plethora of data and platform tools to navigate, but the data is still very disconnected and it’s hard to get clear and actionable answers when you need them,” said Cary Lawrence, CEO of Decile. “We built our AI Analyst ‘Luma’ on a strong data foundation that draws on years of ecommerce expertise to power its models. Luma cuts through the noise and allows teams across the organization to access insights using plain language—just as they would ask an in-house analyst, only faster.”
Early users have reported immediate value. A fashion and apparel brand that participated in a private preview noted, “We just weren’t doing the analysis because we didn’t have time to pull reports and insights. We don’t have a dedicated data analyst so it’s been really helpful for marketing channel owners to be able to do this and do it quickly.”
As AI extends deeper into ecommerce, marketers face challenges from the volume of data and the growing number of disparate tools and integrations. Across reporting platforms, analytics dashboards, apps, and advertising channels, performance insights are often fragmented. Luma, built directly into the Decile platform, solves this by consolidating data into one place. It sits at the intersection of a CDP, an analytics engine, and a built-in AI analyst, creating a unified environment where teams can move from data to decisions in one step. Luma brings clarity and direction to even the most complex multi-step questions, empowering ecommerce operators to make informed, efficient, and confident decisions at scale.
Learn more about how Luma AI works at decile.com/features/luma-ai/.
