Denver-based Veteran Heating, Cooling, Plumbing & Electric is marking its first anniversary with a remarkable achievement: 2,132 completed jobs and approximately 18,000 field hours logged, all without a single outbound sales call. The company, which started just over a year ago with one HVAC project for a co-worker, has grown to a team of 69 employees and 17 wrapped trucks serving the Denver metro area.
The growth is notable for what it did not include: no email blasts, no text blasts, and no traditional marketing push. Instead, the company has relied on word-of-mouth and a reputation for quality service. According to team member Mitchell Thier, the company's culture was built from the start to benefit customers, employees, and the company alike. "It's a win for the customer, a win for the employee, and a win for the company - not just one of those," Thier said. "That culture was built in from the start, and it's the reason people who join this team don't want to leave."
Noah Zangara, also of Veteran Heating, Cooling, Plumbing & Electric, attributes the company's success to its leadership. "Having an owner who actually gets in the field and helps the team succeed makes all the difference," Zangara said. "It's a company that cares about its employees and its customers in equal measure, and that's rare in this industry."
The company has served approximately 4,000 customers and earned around 350 five-star reviews. It has also secured more than $1.4 million in approved HEAR (Heat Electrification and Affordability Rebate) projects, helping homeowners access Xcel Energy rebate programs that reduce the cost of high-efficiency HVAC and electrification upgrades. This expertise in rebate navigation has been a key differentiator, according to the company.
As it enters its second year, Veteran Heating, Cooling, Plumbing & Electric is actively pursuing licensing and permitting for expansion into Dallas/Fort Worth, with Wisconsin also under consideration. The company is also in the early stages of a capital raise to fund geographic growth.
This growth story is significant for the home services industry, as it demonstrates that a focus on customer satisfaction and employee culture can drive substantial growth without aggressive sales tactics. The company's success also highlights the increasing importance of energy efficiency rebates in the HVAC market, as consumers seek to reduce costs and environmental impact.
For more information, visit servicebyveteran.com.
