FG Brands, a self-care and wellness platform, has announced a national rebrand of its flagship franchise LA Bikini to Bare&Sol, effective June 1. The rebrand signifies a strategic evolution, combining expert hair removal with airbrush spray tanning under one roof, creating two distinct revenue streams for franchisees. The move capitalizes on consumer feedback and trends toward ingredient-conscious, membership-driven services.
“We’re thrilled to re-introduce the original sugaring franchise brand with a refreshed identity and bold new direction,” said Jan Zalud, CEO of FG Brands. “Based on consumer feedback and demand, we feel like the timing is right to challenge the traditional waxing salon experience and turn it into something much cooler.” The company has performed over one million Brazilian sugaring wax services, perfecting its technique and now adding professional airbrush tanning to create a unique franchise model.
Bare&Sol’s core service, sugaring, uses an all-natural sugar paste free of harsh chemicals found in traditional waxing. Airbrush spray tanning, available at select locations, is UV-free and applied by trained estheticians. These services cater to the growing interest from Millennial and Gen Z demographics in skin-wellness and personalized beauty routines. The rebrand includes a new brand identity, expanded service offerings, and a significantly enhanced digital presence.
New and future Bare&Sol studios will feature a reimagined design with clean lines, warm textures, and a calming aesthetic, replacing the traditional clinical feel associated with hair removal. This design shift aims to create an elevated experience for discerning beauty consumers.
For more information about memberships or to book guest appointments, visit https://bareandsol.skin. Details on becoming a franchisee are available at https://fgbrands.co.
