First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. This collaboration aims to help businesses clearly identify themselves and improve answer rates, addressing the growing issue of scam calls that have made consumers reluctant to answer unknown numbers.
The launch comes at a critical time for the UK market, where scam calls are a daily concern. According to First Orion, consumers are increasingly hesitant to answer calls from unknown or unverified numbers, which poses a challenge for legitimate businesses trying to reach customers. By leveraging Vodafone's network infrastructure, INFORM Branded Calling allows enterprises to present verified, recognizable identities at scale, thereby increasing trust and answer rates.
The UK launch utilizes Vodafone’s CAMARA-based network APIs to verify and brand calls. This technology ensures that when a call is placed, the recipient's phone displays the business's name and logo, providing immediate context and reducing the likelihood of the call being ignored or flagged as spam. This is particularly important for sectors such as healthcare, financial services, and utilities, where timely communication is critical.
"We are thrilled to partner with Vodafone to extend our branded calling solutions to the UK market," said a spokesperson for First Orion. "By integrating directly into the network, we can provide a seamless and secure experience for both businesses and consumers, helping to restore trust in phone communications."
First Orion is a market leader in branded communication solutions, offering a comprehensive suite of services that improve customer engagement, enhance security and transparency, and provide actionable insights. The company is integrated into the largest U.S. mobile carriers and partners with Fortune 500 companies. For more information, visit firstorion.com.
Vodafone, one of the world's leading telecommunications companies, provides a range of services including mobile and fixed-line networks. The partnership with First Orion underscores Vodafone's commitment to leveraging advanced APIs to enhance network capabilities and improve customer experience.
The announcement was made on May 5, 2026, and the full announcement, including downloadable images and bios, is available here.
