First Orion, a leading provider of branded communications solutions, announced today a new patented SIP redirect-based end-to-end call authentication integration method. This innovation enables enterprises to more easily and securely authenticate outbound calls while delivering trusted calls at scale, according to a press release.
The new integration extends the company's Call Authentication technology, which powers its INFORM® with Logo and SENTRY® Call Blocking solutions. With this capability, enterprises can verify that calls are valid as they reach carrier networks, ensuring that only authenticated calls are branded with INFORM or that unauthenticated calls are blocked by SENTRY.
“This new SIP redirect-based approach simplifies the authentication process for enterprises, reducing integration complexity while maintaining the highest security standards,” a company spokesperson said. “It allows businesses to scale their trusted calling programs more effectively.”
The announcement addresses a growing need for call authentication as robocalls and phone scams continue to plague consumers. By making it easier for legitimate enterprises to authenticate their calls, First Orion aims to increase the adoption of branded calling and call blocking, thereby enhancing consumer trust. The integration is designed to work seamlessly with existing carrier networks, requiring minimal changes to enterprise infrastructure.
First Orion’s solutions are already integrated into the largest U.S. mobile carriers, and the company serves Fortune 500 clients. The new integration method is expected to further expand access to logo-branded calling, allowing more enterprises to display their logos and business names on incoming calls. This not only improves answer rates but also reduces the risk of fraud.
“Enterprises have been seeking a simpler path to call authentication without sacrificing security,” the spokesperson added. “Our SIP redirect method delivers that balance.”
The company also highlighted that the technology supports both INFORM, which displays a verified logo and caller name, and SENTRY, which blocks unauthenticated calls at the network level. This dual capability gives enterprises flexibility in how they manage outbound communications.
For more information, visit firstorion.com.
