Local service businesses such as plumbers, HVAC companies, and roofers often face a common challenge: advertising requires continuous spending to generate leads, and when the advertising stops, the leads can dry up. A new platform, Get Referrers, launched to provide a different approach by helping contractors build ongoing referral relationships with local professionals.
The platform identifies potential referral sources within a contractor's service area, including realtors, property managers, HOAs, apartment communities, insurance professionals, home inspectors, home warranty companies, and commercial property managers. It then builds and operates a customized outreach campaign to introduce the contractor to those potential partners. The process includes identifying relevant sources, building outreach infrastructure, creating personalized email and contact-form sequences, allowing contractors to review and approve messaging, managing scheduled outreach and responses, using AI to classify replies, and bringing responses into a unified inbox.
"Local service businesses have traditionally had two choices: spend money continuously to generate leads or hope referrals come their way," said Scott Gould, Founder of Get Referrers. "We created Get Referrers to give contractors a more systematic way to build relationships with the people in their communities who are already in a position to recommend local service providers."
The distinction between advertising and referral relationships is central to the model. A paid advertisement generates attention only while the campaign is running, but a referral relationship can produce opportunities beyond a single transaction. A realtor may work with dozens of buyers and sellers, a property manager may oversee multiple properties, and an HOA or apartment community may require local service providers throughout the year. For contractors, becoming a trusted resource for those professionals can create a source of future business that does not have to be purchased one lead at a time.
Get Referrers serves a broad range of home and commercial service categories, including plumbing, HVAC, roofing, electrical, landscaping, painting, pest control, flooring, moving, restoration, pool and spa services, general contracting, and other trades. Contractors select their trade, service areas, preferred types of work, and referral audiences. The platform then handles the infrastructure, sourcing, and outreach while allowing the business to approve its messaging and manage resulting conversations.
The launch matters because it offers local service businesses a way to reduce reliance on paid advertising by cultivating relationships that can yield repeat referrals. Instead of selling shared consumer leads, Get Referrers focuses on connecting businesses with people and organizations that have an ongoing reason to recommend local service providers. This could help contractors build more sustainable customer acquisition channels that are not solely dependent on ad spend. The platform is available at GetReferrers.com.
