goGlow, the award-winning sunless tanning and skincare franchise, has opened its first California location in Sherman Oaks, bringing its signature clean, custom airbrush tanning experience to Southern California. This milestone in goGlow's rapid national expansion positions Sherman Oaks at the forefront of next-level, health-conscious tanning.
Since its founding, goGlow has disrupted the spray tanning industry by blending skincare science, luxury service, and transparency. Unlike traditional spray tan salons, goGlow treats each client's skin as the foundational canvas, offering odorless, non-sticky, non-orange, plant-based formulations, custom color consultation, pH balancing sprays, and moisture-locking finishes. "At goGlow, we believe a beautiful tan should start with healthy skin," said Melanie Richards, Founder & CEO. "We've engineered a premium sunless experience where clients don't just 'get a tan' — they receive education, skincare care, and a glow that looks natural, luminous, and lasting."
What sets goGlow Sherman Oaks apart includes premium, clean formulas that are vegan, cruelty-free, paraben- and sulfate-free. Each client works with a skin specialist during a custom color consultation to choose the ideal hue, minimizing guesswork. Clients can choose between rapid rinse (3–5 hours) or traditional rinse (12–24 hours) depending on desired depth. The luxury salon ambience features sleek, modern interiors designed to feel like a spa, not a tanning booth. Membership plans, including VIP and Elite options, offer perks such as discounted services and retail savings. Educational focus is key, with goGlow specialists coaching clients on how to prepare skin, maintain a tan, and prolong results.
To celebrate the Sherman Oaks opening, goGlow will host an exclusive launch event on December 5, 2025, from 12pm to 3pm at 4550 Van Nuys Blvd, Suite F, Sherman Oaks, CA 91403, open to media, influencers, and VIP guests. Highlights include a ribbon-cutting with franchise leadership and local dignitaries, live demos and mini glow sessions, gift bags featuring goGlow skincare products, and membership sign-up specials. Opportunities for media to tour the salon, interview founders, and experience the service first hand are available.
This matters to Los Angeles because while the city is obsessed with glow — from red carpets to beach days — traditional spray tanning often carries unwanted odors, streaking, orange tones, and aggressive chemicals. goGlow changes the narrative: it's not just about looking bronzed, but about glowing from skin that feels nourished, hydrated, and cared for. By bringing the first California location to Sherman Oaks, goGlow places itself at the heart of L.A.'s beauty-forward, wellness-driven culture, signaling a new era for sunless tanning in SoCal where luxury, skin integrity, and science coexist. Schedule your appointment in advance at http://goglow.co/sherman-oaks.
