Graze Craze, the nation's largest charcuterie franchise, has launched a new Wine Pairing Board in partnership with certified sommelier Warner Boin Dowlearn, known for her engaging, "snob-free" approach to wine education. The collaboration aims to simplify wine and food pairing for consumers, debuting ahead of the holiday season.
Each Wine Pairing Board features a selection of sweet and savory foods from Graze Craze's menu, including premium meats, cheeses, fresh fruits, vegetables, and house-made dips. The board comes with a Pocket Guide to Wine Pairings developed by Dowlearn's company, Confidence Uncorked. The guide provides pairing tips for red, white, rosé, and sparkling wines, designed to help guests feel confident in their choices.
"I'm so honored to partner with Graze Craze to help curate this guide," said Dowlearn, who has built a significant following on TikTok and Instagram. "We both share a belief that wine should be fun, approachable and delicious, but many people still worry that they'll make the 'wrong' choice. We've removed the uncertainty with Graze Craze's stunning Wine Pairing Board and the Pocket Guide."
The Wine Pairing Board is available in three sizes: Large for corporate events or large private tastings (serves up to 20 grazers), Small for intimate gatherings (up to 10 grazers), and the Picnic Box for date night or girls' night in (up to four grazers). The boards can be ordered for in-store pickup, delivery, or catering at participating locations nationwide.
"This collaboration is more than just a new product; it's an experience," said Cory Hibbard, President of Graze Craze. "Our guests have been asking for something that feels upscale but still approachable, and Warner helped bring that vision to life. It's a fun way to feel more confident in your wine choices, while enjoying the high-quality product Graze Craze is known for among charcuterie lovers."
Graze Craze, an affiliated brand of United Franchise Group under its Big Flavor Brands division, operates as a fast-growing franchise with expert teams known as Grazologists who curate charcuterie boards for every occasion. The company emphasizes high-quality ingredients and visually appealing presentations. More information about locations and menu is available at grazecraze.com. For franchising opportunities, visit grazecrazefranchise.com.
The Pocket Guide to Wine Pairings is available while supplies last. For wine-pairing tips from Dowlearn, follow Graze Craze on Instagram at @grazecrazeHQ.
