Graze Craze, the nation's largest charcuterie franchise, has reached a significant milestone by opening its 100th location in the Lake Nona community of Orlando, Florida. This achievement comes less than five years after the brand launched its franchise program in 2021, during a period of rapid expansion fueled by the pandemic.
Graze Craze is part of United Franchise Group™ (UFG), a global network of 11 brands operating in more than 80 countries. The brand has expanded across the U.S. and internationally, with locations in Australia, France, and Canada. Cory Hibbard, appointed president in 2022 at age 30, has overseen this remarkable growth.
"Hitting 100 locations in such a short period of time is a major milestone, especially when you consider that less than 20% of U.S. franchises ever achieve this number. It validates that charcuterie is not a fleeting trend but a timeless, versatile way of dining that brings people together," said Hibbard. "What started as an idea in an underserved market has become a nationwide movement, transforming everyday moments into genuine connection."
Graze Craze has revolutionized the catering industry by offering consistently high-quality charcuterie boards, boxes, and tables, curated by expert Grazologists™ using premium meats, cheeses, fruits, and vegetables, paired with house-made dips, jams, and sauces. The brand's mission is to help customers "Celebrate Everything™."
Year-to-date, Graze Craze has opened 23 new locations and signed 45 new franchise agreements, expanding into new markets. The brand has posted strong sales momentum, including 27 straight weeks of year-over-year average unit volume growth and closing out Q2 2025 as its 16th consecutive positive quarter.
"Crossing the 100-location mark is a rare achievement in franchising—few brands ever reach this milestone, and those that do have a tremendous success rate," said Ray Titus, CEO of UFG. "For Graze Craze to accomplish this in less than five years is extraordinary and a true testament to the concept's strength, the commitment of our franchise owners, and the growing consumer appetite for innovative dining experiences. This milestone is just the beginning of an even greater growth story, and we're proud to continue expanding and serving communities across the U.S. and beyond."
To celebrate its 100th store opening, Graze Craze is hosting a nationwide social media contest giving away 100 charcuterie boards to winners in local communities. For more information about franchise opportunities, visit www.grazecrazefranchise.com.
