Great American Media is launching a national initiative, Great American Christmas: Small-Town Churches, to celebrate and support the vital work of local churches during the holiday season. The program invites people across the country to nominate a small-town church they love, sharing how that church serves its community at Christmas and how additional support from Great American Media could amplify its impact. This effort underscores the essential role churches play not only in meeting immediate needs—such as providing food, coats, gifts, Bibles, and support to families in need—but also in offering faith, encouragement, belonging, and hope. By focusing on these grassroots institutions, the initiative aims to strengthen communities and keep the true meaning of Christmas at the center of the season.
“Churches are the heart of so many communities, and that takes on special meaning at Christmas,” said Kaitlyn Haubrich, Chief Brand Officer and Chief of Staff of Great American Media. “They care for families, support their neighbors, and help people stay connected to their faith and to the true meaning of Christmas. Christmas As It’s Meant To Be has always been about faith, family, and caring for those around us.” Her statement reflects the company’s commitment to values that resonate deeply with audiences seeking meaningful holiday programming and community engagement.
The support provided will be tailored to each selected church and the community it serves. It could include assistance with Christmas community outreach activities, food or gift ministries, children’s and family programs, worship or music programs, transportation, decorations, or other needs identified by the church. This flexible approach ensures that the aid addresses specific local challenges and opportunities, maximizing the positive impact on both the church and the people it serves.
Great American Media is calling on church members, pastors, ministry leaders, neighbors, and viewers to help identify churches that are making Christmas especially meaningful. Nominations will be accepted through October 15, and selected churches will be announced on October 27. They will be celebrated on Great American Media’s social and digital platforms, bringing national recognition to their efforts and inspiring others to support similar causes. For more details on how to nominate, visit https://greatamericanchristmaschurch.com.
For families looking to continue celebrating the season together, Great American Pure Flix offers a collection of faith- and family-centered Christmas movies and stories throughout the holiday season. This initiative not only provides tangible support but also shines a spotlight on the often-unsung heroes of small-town America: the churches that tirelessly serve their neighbors. By investing in these institutions, Great American Media reinforces the importance of faith, family, and community—values that are especially poignant during Christmas. The campaign serves as a reminder that even small acts of kindness can make a significant difference, and that supporting local churches is a way to keep the spirit of giving alive. As the holiday season approaches, this initiative encourages collective action to ensure that small-town churches can continue their vital work, spreading hope and joy to those who need it most.
