Green Choice Proteins, an Australian plant-based nutrition company, has announced that its Australian-made plant protein products will soon be available on Amazon, furthering its expansion into the U.S. market. This move follows the company's initial U.S. entry through OneLavi, with both platforms expected to provide American consumers with increased access to its clean-label plant nutrition products.
The upcoming Amazon launch is part of a broader strategy to build brand presence in the United States. Puneet Chawla, Founder of Green Choice Proteins, emphasized the significance of this step: "Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers. Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with a focus on clean-label formulations, ingredient transparency, and enjoyable flavor. The company's products are manufactured in Victoria and feature Australian-grown pulses, underscoring its commitment to quality sourcing and support for Australia's growing plant protein industry. Their formulations combine plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.
Three core products are expected to launch on Amazon: Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each product offers approximately 35 grams of plant protein per serving, made with Australian-grown pea and faba, and includes omega-3 from linseed. All are free from artificial colours, flavours, and fillers. The chocolate variant features pure cocoa powder and coconut milk powder, the vanilla is designed for versatility in smoothies and baking, and the salted caramel offers an indulgent yet clean-label option.
The Amazon expansion is part of a wider U.S. growth strategy. In addition to OneLavi and Amazon, Green Choice Proteins is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This event will connect the company with major health, specialty, food, drug, and mass retail buyers, as it explores further opportunities to expand its U.S. retail footprint.
Chawla added, "Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers. OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
Green Choice Proteins was founded on the belief that consumers should not have to compromise between ingredient quality, enjoyable taste, and convenience. The family-owned company emphasizes transparency in its formulations and manufactures its products in Victoria, Australia. Sustainability and responsible sourcing are central to its philosophy, with a focus on Australian-grown pulses and transparent manufacturing practices, supporting the growth of Australia's plant protein industry.
As the company prepares for its Amazon launch, it views this as a milestone in its ongoing U.S. expansion, with additional retail opportunities anticipated. For more information, visit Green Choice Proteins.
