Green SM has officially launched its all-electric taxi service in Los Angeles, marking the Vietnamese-born company's first entry into North America and expanding its global footprint to nine markets. The move comes as Los Angeles drivers continue to face significant congestion, with the INRIX Global Traffic Scorecard showing they spend an average of approximately 87 hours each year in rush-hour traffic, equivalent to more than three full days.
The company's launch is built around the message "Start Strong. Arrive Ready." and aims to help passengers begin their day feeling more positive, comfortable, and energized. Green SM operates a fleet of VinFast VF 8 electric SUVs, which offer a spacious interior, clean cabin, and smooth, quiet performance. The service emphasizes professional drivers trained in courtesy and attentive service, and the Green SM app provides information about drivers, vehicles, and routes, along with clear fares and promotional offers.
The importance of this launch extends beyond mere transportation. Research indicates that the in-vehicle experience significantly impacts overall well-being. J.D. Power's 2026 U.S. Automotive Performance, Execution and Layout (APEAL) Study found that electric vehicles outperformed internal combustion engine vehicles in nearly every category, with the largest gap in the powertrain category, where EVs scored 109 points higher on a 1,000-point scale. As reported by InsideEVs: J.D. Power survey on EV owner satisfaction, this suggests that EV owners experience greater emotional appeal and satisfaction. Furthermore, a 2018 study from the University of York, highlighted by Electrive: University of York study on the effects of driving electric cars, reported that drivers who switched from diesel to electric vehicles experienced improved concentration, greater calmness, and a stronger sense of happiness.
These findings underscore how Green SM's all-electric service could contribute to a more positive start to the day for Los Angeles commuters. By providing a stress-free, comfortable ride, passengers can use their commute to prepare for work, relax, or recharge, rather than letting traffic drain their energy. This aligns with Green SM's 5 Good Promises: Good Cars, Good Drivers, Good Price, Good Experience, and Good for the Environment.
Green SM's expansion also brings environmental benefits. The company has completed approximately 850 million trips covering nearly 6 billion kilometers, helping reduce more than 800,000 metric tons of CO2 emissions, equivalent to the amount of carbon absorbed by approximately 36 million trees. In the U.S., Green SM plans to strengthen local operations, recruit and train drivers from the community, and contribute to the transition toward greener transportation in Los Angeles and the surrounding region.
To celebrate its launch, Green SM is offering special promotions to customers in Los Angeles. New users can enjoy 50% off their fares, up to $12 per ride, on their first five trips. Customers can also sign up for Green Pass membership free of charge and receive 10 discount codes each month, with each code offering 30% off a fare, up to $10.
The launch of Green SM in Los Angeles represents more than a business expansion; it signals a shift toward more sustainable and passenger-focused urban mobility. By combining electric vehicles, professional service, and a focus on passenger well-being, Green SM aims to make every ride a better start to the day.
