Greysteel, a national commercial real estate and capital markets services firm, announced the acquisition of Nara Advisors, a San Diego-headquartered advisory firm with a strong presence in Southern California. This move accelerates Greysteel's inorganic growth strategy, increasing its market share and service capabilities on the West Coast, particularly in the multifamily and retail sectors.
Nara's CEO and founder, Jason Lee, will join Greysteel in a senior leadership role. The transaction brings experienced advisors to Greysteel's platform in key Southern California markets including San Diego, Orange County, Long Beach, and the Inland Empire, where Nara maintains offices. The integration of this team combines deep local expertise with Greysteel's national platform to deliver superior results for investors.
Nara advisors specialize in multifamily and retail sectors, including investment sales, 1031 exchanges, off-market transactions, and development opportunities. The firm's record is rooted in brokerage expertise and longstanding investor relationships across core SoCal submarkets.
“Welcoming Jason and the entire Southern California team to Greysteel is a transformative step for our firm and our clients,” said Lacey Willard, Executive Vice President at Greysteel. “We are impressed with the proven track record, entrepreneurial culture, and deep roots in Southern California, making this a perfect match for our platform. This acquisition is a significant milestone in our ongoing strategy to expand our presence and influence in every market we serve.”
Built on cross-market collaboration, Greysteel's platform ensures this acquisition delivers value beyond Southern California. Doug Banerjee, Senior Managing Director in Dallas, said, “We’re thrilled to have Jason join our team. He brings trusted client relationships that align perfectly with our mission to connect investors to diversified commercial real estate opportunities and deliver exceptional results across markets.”
Mr. Lee commented, “Joining Greysteel is an incredible opportunity for our team and our clients. We found a partner with a shared vision for the future of real estate advisory—one built on collaboration, technology, and an unwavering commitment to client success. Together, we will set a new standard for service and execution in Southern California and beyond.”
The integration is effective immediately. Clients will benefit from the combined firm's expanded network, enhanced market intelligence, and broader access to capital solutions. For more information, visit www.greysteel.com.
