Havana Roasters Coffee Companies Inc. (OTC: NAFSD), formerly North American Frac Sand, Inc. (OTC: NAFS), has announced that its corporate name and ticker symbol changes have been approved by FINRA. The company's common stock began trading as Havana Roasters Coffee Companies Inc. on January 29, 2026, initially under the symbol OTC: NAFSD for twenty trading days before adopting its permanent symbol OTC: THRC. This rebranding marks the completion of a strategic transformation following the acquisition of a 100% controlling interest by HRC Holdings Corp., the exclusive license holder of the Havana Roasters Coffee™ brand and related intellectual property.
The transition aligns the company's public identity with its operational focus as a multi-channel premium coffee and hospitality company. Since May 2023, the company has been operating as HRC Coffee Roasters LLC on a DBA basis. With regulatory approvals finalized, the company now moves forward under a unified corporate identity that supports its long-term growth strategy.
Havana Roasters Coffee™ is a premium Cuban-style coffee brand built around authentic heritage roasting techniques. As the exclusive license holder, HRC controls the commercialization pathway for all Havana Roasters Coffee-branded products and services. The company is building a diversified revenue model across several primary channels: wholesale distribution of packaged coffee and related consumer packaged goods (CPG) products; company-operated retail locations in targeted metropolitan areas; franchise development for cafes, kiosks, and micro-retail concepts; branded food & beverage programs supporting retail and hospitality operations; ready-to-drink (RTD) product development scheduled for market entry; roasting and co-packing services; and mobile hospitality platforms, including coffee trucks and catering.
Management has focused on executing foundational initiatives to support scalable operations in 2026 and beyond. Recent operational highlights include expanded roasting and production capabilities, advanced development of the company's franchise model, added wholesale accounts and expanded regional distribution activities, progressed build-outs for initial branded retail locations, and advanced RTD formulation and production planning. Near-term catalysts include the opening of initial retail locations, release of an updated e-commerce and subscription platform, introduction of franchise offerings, expansion of hospitality operations including mobile units, and milestones tied to RTD pilot production and launch preparation.
Gabriel Martinez, Chairman and CEO, stated, "Completing our rebrand to Havana Roasters Coffee Companies Inc. and trading under our branded name represents a major step in aligning our public identity with the business we are actively building. We now have the proper corporate foundation in place to scale." He added, "Investors look for companies with both a credible operating plan and catalysts. Over the past 18 months, we've focused on strengthening our operational capabilities, expanding distribution, advancing franchise programs, and preparing our retail and RTD strategies. With regulatory approvals finalized, we are now positioned to convert these initiatives into commercial growth." Martinez concluded, "We believe Havana Roasters Coffee™ has a unique positioning within the premium coffee market, and our expanding platform creates multiple opportunities to build long-term value for shareholders. We are bringing our authentic brand to the world one cafecito at a time."
Existing shareholders do not need to take any action regarding the name or symbol change. All shareholdings will be automatically updated by VStock Transfer, LLC, the company's transfer agent. More information is available at thehrccompanies.com.
