Seven annual lifestyle and licensing mega events organized by the Hong Kong Trade Development Council (HKTDC) are set to open next week, running from April 27 to 30. The events include the Hong Kong Gifts & Premium Fair, Home InStyle, and Fashion InStyle at the Hong Kong Convention and Exhibition Centre (HKCEC), along with the Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong at AsiaWorld-Expo. Concurrently, the Hong Kong International Licensing Show and Asian Licensing Conference will be held at HKCEC. These events are expected to attract some 5,600 exhibitors from more than 30 countries and regions, including first-time participants from Finland, Germany, Iceland, the United Arab Emirates, and Uzbekistan.
HKTDC Deputy Executive Director Jenny Koo emphasized the importance of these events in fulfilling Hong Kong's roles as a super connector and super value-adder. 'The HKTDC has long facilitated trade exchanges across industries through organizing a wide range of conferences and exhibitions, fulfilling Hong Kong's roles as a super connector and super value-adder while showcasing its strengths in new quality productive forces, product quality and creativity,' she said. 'This year, the seven mega lifestyle and licensing exhibitions and conference are being held concurrently during the final week of April. Buyers can enjoy a one-stop sourcing experience across all fairs, fostering cross-industry and cross-sectoral exchanges, generating greater synergies, and helping expand customer bases and business opportunities.'
In keeping with market developments, HKCEC Hall 5 has been transformed into a Reimagine themed floor, presenting a new vision of future lifestyles by seamlessly connecting the innovative, design, and cultural creative elements of both the Gifts & Premium Fair and Home InStyle. The floor features several highlighted zones, including the Gifts & Premium Fair's new Selection of ASEAN and The Bespoke Hub, and the Hong Kong Smart Design Global Awards, as well as Home InStyle's Cultural and Creative Avenue and Gerontech and Innovative Material Pavilion. The Hong Kong Smart Design Global Awards, organized by the Hong Kong Exporters’ Association and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), will hold its grand finale during the Gifts & Premium Fair.
Home InStyle will showcase innovative materials applied to the homeware and home textiles market for the first time this year, with a focus on gerontechnology living products. The Gerontech and Innovative Material Pavilion, funded by the Innovation and Technology Commission, will bring together over 20 local exhibitors. A series of events will also be held during the fairs, covering the silver economy, market trends, culture and innovation, and sustainability. For instance, the HKTDC will co-organize a thematic seminar with the Federation of Hong Kong Industries (FHKI) and the Hong Kong Q-Mark Council to explore how to respond to the silver market through the introduction of the 'Silver Q Mark' and certified gerontech living products.
Fashion InStyle features multiple exhibition zones, including NEXT@Fashion InStyle (NEXT), a highlighted zone organized by HKTDC and sponsored by CCIDA. This year, the Philippines is NEXT's featured partner, with over 25 Philippine exhibitors showcasing local fashion materials. NEXT has brought together over 60 global exhibitors from Hong Kong, Chinese Mainland, the Philippines, Indonesia, Thailand, and Nordic countries such as Iceland, Finland, and Sweden. NEXT has again invited Han Chong, founder and creative director of Self-Portrait, as project ambassador. He will lead six local designer brands in developing five cross-disciplinary design projects, with materials sourced from outside Hong Kong for the first time.
The Printing & Packaging Fair introduces new products in smart packaging and innovative materials, with a spotlight on advanced RFID and anti-counterfeiting packaging technologies. The Green Printing & Packaging Solutions Zone returns to help buyers identify eco-friendly options. DeLuxe PrintPack Hong Kong focuses on premium printing and packaging solutions for high-end goods. The two fairs will feature seminars covering AI, sustainability, and creative design, with representatives from FUJIFILM and BW Design Centre sharing insights on AI applications in printing and design.
The Hong Kong International Licensing Show, now in its 23rd edition, brings together over 600 brands and intellectual properties (IPs) from multiple countries and regions, including Bandai Namco, Doraemon, and LINE FRIENDS. The Design Licensing and Business (DLAB) Support Scheme will showcase close to 40 local IPs at the DLAB Hong Kong Pavilion. For the first time, the show introduces an 'IP and e-Commerce Support Services' Zone, bringing together e-commerce platforms, KOLs, marketing, and PR firms to help brands and IPs expand into e-commerce markets. The concurrent Asian Licensing Conference, under the theme 'Connecting Creativity, Unlocking Licensing Power,' will cover topics such as 'Global Licensing Trends to Watch in 2026,' 'The Rise of Fugglers in the Emotional Economy,' and 'VTubers: Redefining Entertainment in the Digital Age.'
The seven exhibitions and conference continue to adopt the EXHIBITION+ hybrid format, with Click2Match leveraging AI for business matching and Scan2Match for continued online discussions. An AI-driven SmartBot service will be introduced on-site for the first time, enabling buyers to search for products and exhibitors and generate personalized visit routes. For more details, visit the HKTDC Newsroom at http://mediaroom.hktdc.com/en.
