Hope&Plum, a women-owned baby carrier brand known for inclusive sizing, artist-designed prints, and independent ownership, has unveiled a new public mural at its St. Paul warehouse as part of the 2026 Chroma Zone Mural & Art Festival. The mural, titled Important Moments, was created by Minnesota mosaic artist Daniela Bianchini and centers on connections between women, friendship, community, and the importance of slowing down to be present with one another. Installed on the exterior wall of the hope&plum building, the artwork marks a full-circle moment for the brand: it is a women-owned business, operating in a women-owned building, with a woman artist behind the work.
As a public piece, it comes from one of the few independently owned, women-led, and women-funded brands in the baby carrier industry, a sector increasingly influenced by private equity. The mosaic form visually reinforces that message, showing how individual pieces can come together to form a more cohesive and meaningful whole. For hope&plum, the mural is a public expression of values the company says it has followed since founding: putting people and parents before profit, paying artists for original work, providing employment with benefits for women, and building a business without private equity or outside investors. "Being a women-owned, women-led, women-funded business in this space is not easy," said Skye Amundsen, co-founder of hope&plum. "We are in an industry where many brands have private equity backing, and that pressure can flatten the humanity, creativity, and responsibility a company has to the families it serves. This mural is a public reminder that women do not have to shrink themselves to build something lasting."
The company's purchase of its St. Paul building was part of a long-term commitment to growing intentionally and independently, an extension of its mission to create more women-owned spaces and resist the consolidation of creative, community-centered businesses into anonymous portfolios. Across decisions from artist collaborations and hiring practices to ethical production and property ownership, the company has taken the position that women-owned businesses should not have to become smaller or less distinctive in order to survive. Through Important Moments, Bianchini sought to capture the ordinary but significant act of gathering. The mural depicts women coming together in connection, surrounded by color, warmth, and movement. Its message reflects the view that care, creativity, and community are central to building a business in the baby industry. The mural is both a celebration and a statement of direction as hope&plum continues to build a baby carrier brand rooted in art, people, and women's empowerment.
The public can view Important Moments at the hope&plum warehouse in St. Paul's Creative Enterprise Zone as part of the 2026 Chroma Zone Mural & Art Festival. The project is documented through images including this view of the mural and additional documentation. More information about the brand is available at hopeandplum.co.
