At the 11th Huawei Connect Europe held in Florence, Italy, Huawei reaffirmed its long-term commitment to the region, unveiling a new partner framework and stressing the importance of collaboration to accelerate Europe's digital and green transition. The event, held under the theme "Advancing Intelligent & Green Europe," drew thousands of attendees, including industry leaders, technology experts, and partners from around the globe. Italian Minister of Enterprises and Made in Italy Adolfo Urso, President of the Tuscany Region Eugenio Giani, and Mayor of Florence Sara Funaro delivered remarks, highlighting the significance of the event for both Italy and the broader European technology landscape.
David Wang, Deputy Chairman of the Board and Rotating Chairman at Huawei, used his opening keynote to position Huawei as a central player in Europe's technological future. "As Europe's digital and green transitions continue to progress, Huawei is working with over 5,000 partners to solve real customer challenges through technological innovation," Wang said. "The intelligent world is coming, faster than ever, and industries across Europe are preparing for a major leap in productivity, powered by AI and other advanced technologies. Huawei has been and will remain in Europe, for Europe. Working alongside customers and partners, we are committed to open collaboration to seize opportunities, driving shared success and helping build a more intelligent, greener Europe."
The announcement matters because it signals Huawei's strategic pivot toward deeper localization and partnership in Europe at a time when the region is aggressively pursuing its twin transition goals. By embedding itself in local ecosystems, Huawei aims to mitigate geopolitical headwinds and become an indispensable enabler of Europe's digital sovereignty and green agenda. The new SCALE framework for Europe, launched at the event, is a concrete step in that direction. Leo Chen, Huawei's Senior Vice President and President of Enterprise Sales, explained the company's two focuses in the region: developing innovative products and solutions tailored to local industry scenarios, and empowering local partners to better serve European customers. "Huawei is in Europe, for Europe. We dive into local customer needs and turn technology into action to drive Europe's twin green and digital transition," Chen said.
The SCALE framework covers five key initiatives: Scenario-based Solutions, Co-Innovation, Aligned Marketing, Local Service, Consistent Quality, and Efficient Collaboration. These initiatives are designed to help local partners innovate around customer needs, integrate Huawei solutions into their offerings more easily, and improve their service capabilities. The framework's emphasis on co-innovation and local service could reshape how European enterprises adopt AI and other advanced technologies, potentially accelerating productivity gains and sustainability outcomes across industries.
Other speakers, including Pierre Francois Rudant, Head of Technology at Auchan Retail; Federico Ascoli, Head of Platforms at Also; Sergio Grassi, Country Manager of Zeliatech and Chief Revenue Officer for Value, Green and Services of Esprinet Group Italy; and Marcel Poser, Co-founder of Screening Eagle Technologies, shared insights into Europe's twin transition strategy and intelligent industry practices. Their participation underscores the collaborative nature of the event and the shared interest in leveraging technology for Europe's economic and environmental goals.
For those interested in learning more about the event, details are available on the official HUAWEI CONNECT 2026 Florence website. The event was distributed via Media OutReach Newswire, reflecting the broad reach of Huawei's message.
Huawei's renewed push in Europe comes as the continent seeks to balance technological innovation with strategic autonomy. By investing in local partnerships and tailoring solutions to regional needs, Huawei is positioning itself as a key contributor to Europe's intelligent and green future. The implications are significant: if successful, the SCALE framework could deepen Huawei's integration into European supply chains and innovation networks, making it a critical partner for Europe's digital and climate ambitions.
