ICONSIAM, the global landmark on the Chao Phraya River, capped Pride Month 2026 with a historic celebration that drew international attention and underscored Thailand’s commitment to diversity, equality, and inclusion. On June 30, 2026, the destination presented Thailand’s first-ever Rainbow Drone and Fireworks Show, a five-minute aerial display titled “Journey of Pride Spectrum” that combined rainbow-themed drones and fireworks over Bangkok’s iconic riverfront. The spectacle, witnessed by a large crowd of local and international visitors, transformed the night sky into a symbol of unity and hope, with images and videos rapidly spreading across social media platforms worldwide.
The event served as a powerful demonstration of Thailand’s readiness to host World Pride 2030. By showcasing creativity, inclusivity, and cultural expression, ICONSIAM reinforced Bangkok’s potential to welcome global audiences and stage world-class events that unite people from all walks of life. The celebration was part of ICONSIAM’s month-long “UNITY OF PRIDE: DIVERSE SERIES, ONE COMMUNITY” campaign, which featured a series of immersive experiences highlighting Rainbow Culture.
Throughout June, ICONSIAM transformed into a Pride-Friendly Destination, featuring the Pride Rainbow Waterfall on the 6th floor, Asia’s longest rainbow-themed dancing fountain show, and the ICONIC Rainbow Lighting installation created in collaboration with LightSource that illuminated the building’s pinnacle in vibrant rainbow hues. The month was enriched by signature events including the A FAIR x UNITY OF PRIDE shopping festival, the exclusive Pride & Greet fan experience with artists from DOMUNDI, and the contemporary art exhibition “Colors of Pride: Unity in Diversity” by Queer Art Thailand on the M Floor. These experiences championed diversity, inclusion, and equality, reinforcing ICONSIAM’s commitment to creating a welcoming space for all.
The overwhelming response to the UNITY OF PRIDE campaign and the historic drone and fireworks spectacle reflects the growing importance of inclusive spaces. As a Global Experiential Destination, ICONSIAM remains dedicated to championing diversity, equality, and meaningful participation while creating extraordinary experiences that inspire visitors. Through collaborations with public and private sector partners, ICONSIAM continues to strengthen Thailand’s global profile, promote cultural exchange, and reinforce Bangkok’s position as one of Asia’s most dynamic, inclusive, and welcoming destinations, contributing to Thailand’s vision of hosting World Pride 2030.
